Smartly, a provider of AI-powered advertising solutions, announced the appointment of Kelly Uphoff as its new chief technology officer. Uphoff will spearhead Smartly’s global engineering team to help the company advance its AI capabilities, including continuous decision intelligence for marketers across the campaign lifecycle.
More than 800 brands leverage Smartly’s platform to manage, optimize and scale high-performance campaigns. Its solution combines creative strategy and media media management to enable production of dynamic, data-driven image and video assets optimized for various channels. Prior to joining Smartly, Uphoff worked at Tala building the infrastructure for personalized financial products. She also led data science and engineering teams at Netflix.
“Advertising is entering a fundamentally new era, where AI and intelligent systems will reshape how brands understand and respond to consumers, make decisions and turn intelligence into action,” Laura Desmond, Smartly’s CEO, said in a statement. “Kelly understands that in an AI-native system, every signal is an opportunity to learn and make the next decision better. She brings the technical depth, AI expertise and customer orientation to help us accelerate the continuous optimization loops across creative and media, where every action generates intelligence that improves what comes next. That is how we create better experiences for people and better outcomes for marketers.”
