Despite the deluge of promotions that get delivered through postal mails, emails, websites delivering deals, consumers are still underserved because these offers are not customized for what they want and when they want it. Consumers also find it cumbersome to browse through pages of promotions offline and in-stores.
Retailers on the other hand spend billions of dollars in marketing campaigns which are not customized to a consumer. Retailers also have no visibility into the profile of consumers who shop on their e-commerce sites. Retailers run promotions on Facebook and other social media sites but do not have visibility into the traction they get from consumers from these places.
SMaaRTShop delivers real-time customized promotions to consumers leveraging a consumer‘s social interest, preferences and brand affinity patterns thus enhancing their shopping experience.
By doing that, we enable Retailers & E-commerce companies to:
1. Reduce cost of Customer Acquisition
2. Increase customer Life-Time-Value
3. Increase Brand Awareness & Customer Engagement
By:
a) Identifying & integrating shoppers social interest ,preferences and brand affinity on social channels with existing ‘Loyalty Management Systems’
b) Identifying Social reach of the shopper & their social influence
c) Identifying when a consumer walks into the store
d) Pushing customized promotion to a consumer( mobileapp) based on their preferences
We do this by a unique technology that consists of:
1. Crawler, a search and indexing technology to identify and tag relevant content in a wide variety of unstructured or semi-structured information sources
2. Text analytics, technologies that sort, filter, and categorize content to distill the most relevant information and to automatically highlight trends and anomalies
3. Exploration and visualization technologies, offering a graphic display of content correlations, frequencies, deviations, and trends in graphs and charts for fast consumption
4. Open integration technologies, supplying these insights to other applications and systems for more encompassing analysis and reporting
When combined, these technologies offer the ability to identify, sort, filter, organize, visualize, and deliver critical insights necessary for creating the ‘real-time’ bidding.
You can learn more about SMaaRTSHOP by accessing the video below:
https://www.iimnet.com/smaartshop
OR
https://www.youtube.com/watch?v=G11enozYySY
About SeedCon: Hosted by the Entrepreneurship & Venture Capital student group and the Polsky Center for Entrepreneurship at Chicago Booth, SeedCon brings together leaders and innovators from the entrepreneurship and venture capital world to explore the most exciting and disruptive trends in the industry. For more information, visit www.SeedCon.com
