The word ‘advertisement’ today induces groans from the public. Ads are nothing but distractions, clips that interrupt our shows and banner ads that clutter our screen. Our business seeks to change that by connecting talented and creative people with businesses looking for innovative new marketing ideas. Most companies don’t have marketing departments to develop new marketing strategies and usually cannot afford to pay an outside firm for this type of work. As such, business owners often resort to easy, traditional forms of advertising – newspaper ads, billboards, and the like.
As consumers ourselves, we realized how ineffective these advertisements truly are. What’s more, many business owners know that they aren’t seeing the ROI that they would like to on their marketing dollars. However, with limited time and resources, there are few other options.
Enter CreativeNameHere.com. Our site will be an online marketplace where business owners can shop for their next marketing stunt. The site will invite anyone to post what they are willing to do (a gig) and how much it will cost. We expect to see some ideas that have been done time and time again, people offering to flier neighborhoods or to play live music in your restaurant. However, we also anticipate our users to generate some creative and truly wild new ploys to get the public to notice your business.
For a marketing website, shouldn’t we have a brilliantly catchy name? Well that’s the thing – we aren’t the brains behind our site, the users are. They are the ones creating the content that will make the site flourish. Furthermore, the naming rights are how we will gain our user base. If our site is based on non-traditional guerrilla marketing techniques, it makes that we utilize this to create our branding, identity and initial traction.
About SeedCon: Hosted by the Entrepreneurship & Venture Capital student group and the Polsky Center for Entrepreneurship at Chicago Booth, SeedCon brings together leaders and innovators from the entrepreneurship and venture capital world to explore the most exciting and disruptive trends in the industry. For more information, visit www.SeedCon.com.
