How does lead generation really work within the sales-cycle?
Take this for a spin ….
1.) Lead Gen Entices. It’s a seductress. It must always commit to adorning its most seducing presentation, it works the room and teases for comments, Facebook likes, shared posts, retweets. Then it must change-it-up to keep the seduction throughout the year, there’s no growing old gracefully with lead gen.
2.) Capture just enough. Capture enough information to follow-up, but don’t ask for too much for fear of being ditched and alone. It’s like how much contact info could one really write on a matchbook cover in a dark crowded room at a New Year’s party. Not much, so don’t get greedy online either.
3.) Smooth follow-up. So your lead generation tools have gotten you to the point of the follow-up. Be smooth, learn what you can from your online friends first, remind your lead of when and how you connected, but don’t talk about the sparks flying just yet, it’s too premature. Make the connection quickly, while you are still top-of-mind, before the next weekend party hits and you are forgotten, replaced by more suave opportunities.
4.) Convert. You’ve hit the push buttons, you did your homework, appealed to your leads very basic needs and it worked – score!
5.) The relationship. Great things start with good friendships. Be committed, put your stake in the ground, protect the relationship by anticipating future needs and keep the lines of communication open, always talking through your opportunities and issues. She’s a talker.
This is Lead Generation’s 2013 strategic seedy-spoof plan.
Do you know your 2013 Lead Generation resolution plan yet?
