London is the center of the United Kingdom’s $16 billion SaaS industry. Before SaaS, software products were purchased outright and installed on-premises, often at significant expense. In today’s rich SaaS landscape, startups with limited software spend, alongside established enterprises, are optimizing for efficiency and scalability.
From e-commerce, to digital media and more, the companies on this list are the best of London SaaS.
SaaS Companies in London
- AlertMedia
- Commerce
- Rokt
- Workiva
- SailPoint
Top SaaS Companies in London
SendBird offers an enterprise-grade AI agent platform designed to help businesses use omnichannel AI to deliver humanized customer experiences. The company says its technology goes beyond basic automation and features reasoning capabilities that support high-value customer interactions.
Xero’s London office is located in the King’s Cross area and says it is experiencing growth in the United Kingdom. The company provides small businesses with accounting software. Its solutions include expense reporting, bill payments, inventory tracking and syncing with payroll.
Motive provides hardware and software solutions that empower physical operations companies through driver, vehicle fleet and equipment management capabilities. It aims to offer client companies complete visibility and control, while reducing manual work. The company expanded to the U.K. in 2025.
Personio is an HR tech company that provides businesses with software tools that cover a variety of important functions, including recruiting, payroll, time tracking and employee engagement. Its customers include nonprofit organizations, retailers, manufacturers and tech companies. Personio has a London office near Covent Garden.
AlertMedia is a software company that makes a SaaS platform for emergency communications. Used by large corporations and organizations, the software alerts employees to emergencies and other urgent safety concerns. AlertMedia is attuned to situational danger from political unrest, natural disasters, weather events and disease outbreaks. When any of these situations presents, the platform initiates automated direct communications to teams with instructions on how to proceed.
Financial software company Workiva offers a SaaS product that manages financial reporting, ESG, audits and risk management. On the Workiva platform, data is automatically collected as users perform regular business processes. This data is paired with reports from the client company’s various in-house divisions, which the platform coheres into accessible cloud-hosted information that’s optimized for collaboration.
Commerce offers a SaaS platform for e-commerce clients. The platform, which is geared toward businesses of various sizes, includes custom digital storefront design, digital wallet payment processes, SEO and merchandising strategy. For clients that operate multiple brands, Commerce can accommodate all of their storefronts on a single dashboard.
The e-commerce marketing experts at Rokt offer software that embeds customer interactions into digital checkouts. When customers fill their virtual cart and check out, they encounter iterations of dripped conversion opportunities that prompt them to make additional purchases. Rokt uses machine learning as part of its customer behavior prediction process, which allows it to tailor materials to specific audiences.
Crunchtime is headquartered in Boston and has an office in London. It offers restaurants its comprehensive operational software that handles staff scheduling, inventory, food safety, operations, learning and labor. The company has worked with companies that include Domino’s, Chipotle and Dunkin’.
Webflow offers a website builder equipped with tools for designing and building online experiences that are optimized for high performance and engagement. Its platform lets teams create shared libraries to ensure unified visual identities, and its edit mode is designed to simplify creation of both static and dynamic content.
Nasuni’s file data platform is a hybrid cloud solution that supports optimized data infrastructure for hundreds of companies in more than 70 different countries. The technology has uses for a variety of industries, including financial services, energy, media, retail, manufacturing and construction.
CAIS offers alternative investment solutions and educational resources that cover private equity, hedge funds and digital assets that advisors can use with their clients and other products. Its CAIS IQ learning system helps financial advisors understand how to improve their customers’ outcomes. The company has a London office near the Old Street area.
Kustomer provides client companies with its conversational CRM platform built with automation and artificial intelligence. The connected data platform also has a no-code configuration. The company says it aims to enable businesses to work more efficiently and deliver a more customized service to their own customers.
Commercetools offers enterprise-grade technology that helps brands all over the world build optimized online shopping experiences. The company says its platform provides businesses with plug-and-play components that can reduce development, hosting and operating costs for both B2B and B2C commerce.
TravelPerk’s platform for corporate travel management includes a solution for automating policy compliance, centralized invoicing capabilities and visibility into real-time spending insights. Headquartered in Spain, the company’s operations extend across several countries and include a growing presence in London.
Navan makes software that businesses rely on to establish and oversee travel and expense management programs. Its products offer access to a vast travel inventory, tools for setting spend controls and incentives for booking cost-effective travel arrangements. Navan also provides its customers with solutions that help them prioritize travel options that support their sustainability goals.
Cloudflare offers cloud security solutions. It has a developer platform to streamline app building and a SASE and SSE platform that supports zero trust networking. The company has an office in the Waterloo area.
SailPoint makes software for cloud access and identity verification. These tools, which keep assets and information secure online and in the public and private clouds, include artificial intelligence that’s aimed at identifying and eliminating cyberthreats. SailPoint offers numerous SaaS products, like Security Cloud, which establishes verified access systems for large companies with cloud assets.
ServiceNow has an office located in the Blackfriars area of London. The company offers its client companies its cloud-based platform with digital workflows to help enterprises and their employees work more productively. It boasts more than 8,100 customers.
Samsara develops AI-powered technology that businesses use to minimize safety risks and improve efficiency across their vehicle fleets and jobsite operations. Its platform connects to hardware devices like sensors and cameras to deliver actionable insights that drive decision making across industries ranging from construction to utilities. London is the site of the multinational company’s European headquarters.
Rubrik is focused on securing global data through its Zero Trust Data Security solutions. Its platform is designed to help organizations across various industries safeguard their data from cyber attacks and operational disruptions. Based in Palo Alto, California, the company maintains a worldwide presence.
Klaviyo is a marketing tech company offering a platform that gives brands access to tools for automating workflows and delivering personalized messaging to engage consumers across multiple channels. The multinational organization’s U.K. operations are based out of a London office.
360Learning offers a platform that allows client companies to develop educational resources for use cases like employee onboarding, compliance training, sales enablement, customer training and software training. The company says many of its employees and clients in the U.K. are based in London.
