Software-as-a-Service is an internet and cloud-based delivery model for software products. While SaaS offerings are now ubiquitous in the tech world, they’re a relatively modern phenomenon, dating back to the late 1990s and early aughts. Unlike legacy delivery models that offer on-premise software, SaaS allows users to pay based on usage and to store software data in the cloud, offering enhancing agility, remote access and precision budgeting.
Singapore is one of Southeast Asia’s software hot spots, with strong growth in SaaS driven by innovations in artificial intelligence applications. The national SaaS market leads the Singaporean software industry and is projected to soon reach $1.15 billion USD. We’ve put together a list of top innovators in Singapore’s SaaS market.
SaaS Companies in Singapore
- Datadog
- Airwallex
- LogicMonitor
- Optimizely
- SendBird
Top SaaS Companies in Singapore
Airwallex is a global fintech company that provides a suite of SaaS solutions to a roster of more than 150,000 businesses. Its unified platform is designed to support the complexities of global commerce, offering tools for international business accounts and comprehensive spend management. The company also enables clients to create customizable online payment experiences and leverage embedded finance technology to expand their own offerings. With a its headquarters in Singapore, Airwallex is positioned to serve the dynamic Southeast Asian market.
Optimizely is an AI and digital experience company that builds digital experience tools for marketing applications. It focuses heavily on A/B testing, which establishes a binary from which a customer can choose one of two versions of any given asset or experience. This process turns customer feedback from subjective opinion to objective and quantifiable data, which is then usable in assessing factors like how well a website or email copy is performing. Founded in 2010, the NYC-based company as one of its many international offices in Singapore.
Instawork is a staffing company that operates a marketplace-style SaaS platform where employers can find short- and long-term labor solutions. It is geared toward gig-based industries like food and beverage, retail, hospitality and logistics, and offers features like background checks, upskilling and geofencing. The company proudly cites that it fills 100 percent of jobs within 24 hours. Headquartered in San Francisco, the company has several international locations, including an office in Singapore.
Xero is a cloud accounting provider that offers SaaS tools. Its products are positioned as small business alternatives to enterprise-scale software. Across its suite of tools, the company facilitates processes including payment processing, invoicing, banking, inventory and payroll with Gusto integration. These features are bundled into the Xero platform, with external integrations and banking automations available. Xero, founded in 2006, is headquartered in Wellington, New Zealand with an office in Singapore.
The information technology firm LogicMonitor builds SaaS products for performance monitoring. This niche of IT management sets up manual and automated workflows that check software, hardware and network performance against historical data and projections in contexts like data centers. The mission of this work is in identifying issues before they snowball into large IT problems. It’s a global company headquartered in Santa Barbara, California. LogicMonitor’s Singapore office is at 9 Battery Road, close to Raffles Place.
SendBird’s SaaS chatbot tools are designed for use by e-commerce companies. These retailers typically serve a global customer base, and thus chatbot support can provide efficient 24/7 access to customer service within client-facing applications. SendBird was founded in 2013 and has its headquarters in San Mateo, California. Its Singapore office is located on Cecil Street.
Videonetics is a surveillance software firm that specializes in video management tools. These systems use a combination of AI, computer vision and video analytics to provide data for the Videonetics Unified Video Management platform. On this platform, video and IoT sensor data from security cameras and IoT devices is synthesized into real-time insights. Two of the company’s areas of development focus on smart traffic management systems and facial recognition. Headquartered in Kolkta, the company has multiple international locations, including one in Singapore.
LingoAce is a digital language learning SaaS platform that teaches English and Mandarin to children. Designed for kids between ages three to 15, the company is a leading provider of language tools in Singapore and additionally serves learners in 100 other parts of the world. The LingoAce approach values gameplay and learner experience, and to that end its content is highly stylized and embedded with narrative.
Founded in 2010, Datadog is a veteran of the IT and software space. It offers a software observability platform that allows users to perform analytic and monitoring processes on their data in real time. This work supports infrastructure, network and application performance monitoring for servers, databases and software products. Headquartered in New York with a dozen other offices around the world, Datadog’s Singapore office is located in South Beach Tower in the city-state’s Downtown Core.
JumpCloud is a SaaS developer that offers password management systems. In the world of 2FA and MFA, managing passwords on an institutional scale presents an administrative and security issue. JumpCloud products encrypt user passwords, with the goal of allowing the members of a team to securely access digital assets and cloud-based apps with minimal friction. JumpCloud’s Singapore office is just one the international company’s many global offices. It’s headquartered in Louisville, Colorado.
