Reelables, a London-based maker of smart labels, has raised $10.4 million in Series A funding from investors including Amigos Ventures, Moneta, Raptor Group, Silicon Labs and Smooth Brain. The new funding will be used to expand the company’s engineering and operations teams, accelerate product development and increase manufacturing capacity to meet rising market demand, according to a news release.
Reelables is known for its thin, 5G-enabled active smart labels, which use flexible coated batteries and can be printed on standard barcode printers. Designed for high-volume, disposable use, the labels provide automated, real-time tracking without requiring changes to existing infrastructure, making them a cost-effective option for logistics providers looking to improve supply chain visibility at scale.
“Smart label technology is transforming supply chain transparency and empowering businesses with better data. Reelables’ innovations have the potential to not only improve product tracking and efficiency but also foster greater trust and reliability across vital sectors like retail and pharma. Reelables has honed in on an exciting asset tracking market, which is expected to reach $88 billion by 2033,” Ross Sabolcik of Silicon Labs said in a statement.
