Rain, an East Coast infrastructure provider for stablecoin-based payments, has acquired Uptop, an on-chain, card-linked rewards platform that turns routine purchases into loyalty benefits for users and partners.
According to a company blog post, Rain’s existing services include on-ramps, wallets, Visa-supported cards, off-ramps and payouts. With Uptop’s technology, Rain will add a native rewards component that lets enterprises build and manage card and wallet programs through a single provider.
Uptop has developed rewards programs for organizations such as the Cleveland Cavaliers, Detroit Pistons, LSU Athletics and the Empire State Building, and following the acquisition, plans to expand its offerings beyond sports into retail, entertainment, travel and dining, while remaining an independent brand.
Rain’s issued cards will soon be linkable to Uptop’s rewards marketplace, allowing users to earn loyalty points on purchases automatically.
