WhyHotel Rebrands as Placemakr, Raises $90M for Property Investments

Placemakr offers an apartment-hotel hybrid hospitality experience for residential and short-term accommodations.

Written by Charli Renken
Published on Mar. 15, 2022
WhyHotel Rebrands as Placemakr, Raises $90M for Property Investments
placemakr $90m
Placemakr founders Bao Vuong and Jason Fudin. | Photo: Placemakr

The rise in remote and hybrid working environments allows employees more flexibility in where they work. For some, this means greater freedom for frequent travel while still holding a full-time job. Van life is a popular option for many of these nomadic workers, but not everyone is down to live in such small quarters. For those looking for a little more room, and a lot more amenities, extended stay apartment-hotels might be the answer.

Placemakr, a tech-enabled hospitality company, offers flexible, high-end living accommodations that blend apartment and hotel living experiences. Formerly known as WhyHotel, the D.C.-headquartered company has seven different locations in sought-after neighborhoods across D.C., New York City and Nashville. Customers can enjoy the luxury of hotel amenities in the comfort and convenience of an apartment-style living space. 

The company’s recent rebranding comes with an announcement of $90 million in equity investments. Placemakr plans to raise a total of $1 billion over the next year or two for property acquisitions in order to bring its luxury hospitality experiences to more locations, starting in Nashville and later expanding to other markets. 

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"When we started the company, we envisioned a flexible future, where the needs surrounding where we live and how we travel converge. We realized that this would create the opportunity to engineer a new real estate asset class that bridges the hotel and apartment world and is more valuable than either product alone,” Placemakr CEO and co-founder Jason Fudin said in a statement. “Well, that future came even quicker than we imagined and has allowed Placemakr to be the premier brand, tech-stack, operator, and real estate investor in this new world. We are excited to double down on our growth to meet this market.” 

Placemakr has two main hospitality offerings: pop-up hotels which are still under the name WhyHotel and a collection of various residential properties: Placemakr Premier, Placemakr and A Placemakr Experience. These properties vary in tiers of amenities and extravagance, offering everything from short-term stays and corporate housing to long-term residential spaces. 

Placemakr nashville
Photo description: The living room area of a Placemakr Premier SoBro location in Nashville featuring luxury furniture and floor-to-ceiling windows. | Photo: Placemakr.

The newest addition to Placemakr’s presence in Nashville is Placemakr Premier SoBro, featuring 300 high-rise luxury apartment-hotels located downtown. A third of these are unfurnished, residential spaces for long term occupation featuring hotel-esque amenities. The remaining spaces are being furnished for short or medium term stays beginning this July. 

Luxury amenities offered at the Premier SoBro location include a state-of-the-art fitness center and sauna, outdoor pool and whirlpool, outdoor fire pits and gas grills, tech-enabled lounge space, and a 24-hour concierge.

Placemakr also has a number of hospitality experiences located in the D.C. area including Placemakr Experiences in the West End, The Boro, National Mall and NoMa neighborhoods.

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