Customer engagement platform MoEngage has raised $100 million in a funding round led by Goldman Sachs Alternatives and A91 Partners to accelerate product innovation across its platform, including advancements to its AI engine, Merlin AI.
According to the company announcement, Merlin AI enables marketing and product teams to automate decision making and personalize engagement, helping brands move beyond traditional, one-size-fits-all marketing systems.
MoEngage plans to use the new capital to expand its customer success teams across North America, Europe, the Middle East and Africa and to strengthen partnerships with enterprise clients.
