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Rallyhood founder and CEO Patti Rogers is fond of saying that surviving breast cancer isn’t what changed her life. It was really the people who rallied around her in profound and unexpected ways that changed her course.
She wanted to make it easier for other patients to have that experience, so she created Rallyhood, which brings together volunteer and healthcare organizations for easier communication and collaboration.
“Non-clinical care is so important in our recovery,” she said. “The social, emotional and practical piece has such an impact.”
When she had cancer, Rogers said that coordinating everyone’s efforts was a bigger challenge than it should have been.
“There were so many people on our email list, we had to break it into two,” she said. “We ended up using seven different sites to manage all the communication.”
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She saw the need for a platform for purpose-driven communities, which is Rallyhood’s term for any team that comes together around a cause and doesn’t want to get caught up in minutiae, like which cloud service to use for large attachments, or what platform to use for collecting donations.
The major opportunity is in hospitals, where Rallyhood bridges the gap between a patient’s doctors and personal support network. It can help the hospitals improve outcomes, a critical metric, as well as gain referrals from patients’ networks.
“With everything happening in healthcare and the need for providers to put consumers first and fit into their real lives, plus the soaring power of mobile as a platform for managing our lives, people in these organizations need new ways of doing things," Rogers said. "There’s a human ROI and a business ROI."
Rallyhood employs 16 people in its downtown office and is ready to expand, mainly in sales, marketing, and customer success to help onboard new customers.
Much of Rogers’s vision for Rallyhood came from years of volunteer experience after selling her first business in 2002. She gained a deep appreciation for how much communities rely on volunteers, often without knowing what they do.
“We think of them as someone in a pink shirt cleaning up at the park,” Rogers said. “But I saw how many hard working people are coming together around lots of different causes.”
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