If you buy inventory for $100, would you rather sell it to customers at a 20% markup or a 20% margin? For everyone that said “Margin, duh!” you can stop reading right here because you probably already know what I’m about to write.
For those that hesitated even for a moment, however, I hope by the time you’re done reading this short article that you’ll never think about using the markup method ever again!
Allow me to elaborate. A markup is (... More)