Advertising has become an increasingly technology-driven business, with brands relying on data, automation and software to decide where to advertise, which audiences to reach and how to measure whether their campaigns are working. Adtech companies build the infrastructure behind that process, spanning areas such as programmatic advertising, audience targeting, campaign measurement, mobile marketing and digital media.
Los Angeles has developed a sizable adtech ecosystem alongside its broader advertising, entertainment and technology industries. Companies across the region are working on everything from connected TV and mobile advertising to location intelligence and consumer research. The following Los Angeles adtech companies are helping brands, agencies and publishers reach audiences and evaluate the performance of their advertising.
Top LA Adtech Companies to Know
Liftoff
Smartly
System1
Centerfield
GumGum
Genius Sports
Advertise Purple
The Trade Desk
Top Adtech Companies in Los Angeles
Ace Metrix provides solutions and insights for evaluating video advertising. As part of iSpot.tv, the company has grown its database to more than 100,000 TV and digital video ads from over 4,300 brands, drawing on more than 50 million survey responses to assess creative effectiveness. Ace Metrix allows marketers to have data about their ad as well as competitors’ ads within 24 hours of run time, providing insights into an advertisement’s impact on measures such as likeability, purchase intent and brand recall.
GumGum develops contextual advertising technology that analyzes text, images, video and audio to place ads without relying on personal data. In September 2026, the company launched GumGum Sports Media, a suite of advertising products that uses its Relo Metrics division and VideoAmp viewership data to convert verified sponsorship exposure from live sports broadcasts into addressable digital audiences. The suite includes targeting products that let brands re-engage fans who saw a sponsor’s placement or a competitor’s logo during a game, spanning web, connected TV and online video across leagues including the NFL, NBA, MLB and NHL.
Advertise Purple, based in Santa Monica, provides affiliate marketing management for e-commerce brands, connecting them with a network of publishers. Its proprietary platform, Bloom, gives clients real-time visibility into affiliate program results, including clicks, conversions and revenue generated by individual partners. In 2026 the agency began integrating ClickMint’s conversion optimization tools into client campaigns to improve conversion rates on affiliate-driven traffic. Advertise Purple works with brands across fashion, beauty and consumer products to identify and activate the affiliates best suited to promote their offerings.
Scorpion builds advertising and marketing technology for local businesses, offering tools such as website design, search engine optimization, social media marketing and ad campaign management across legal, franchise and home services industries. In 2026, the company became a technology partner supporting advertising in ChatGPT, letting it create, launch and manage ad campaigns directly within its existing platform, and expanded its Google Ads offering to include Demand Gen alongside AI Max, Broad Match and Smart Bidding. Its lead management product, Scorpion Convert, uses AI to track and attribute leads back to marketing campaigns, helping clients measure the revenue their advertising generates.
Zefr builds AI-powered brand safety and suitability technology that helps advertisers control where their ads appear across YouTube, TikTok, Meta and other social platforms, classifying video content frame by frame to keep placements aligned with brand standards. Headquartered in Los Angeles, Zefr became the first third-party partner to receive MRC accreditation for content-level brand safety and suitability reporting on YouTube in March 2026. It also launched Zain, an agentic hub that lets brands and agencies manage insights, reporting and campaign activation across YouTube, TikTok and Meta from a single interface.
Centerfield operates a network of content-rich websites and a proprietary platform called Dugout that helps businesses target and acquire customers through real-time biddable media and audience data. The Los Angeles-based company’s technology matches consumers with brands across search, social and display advertising, then routes qualified leads through call centers and other channels to convert them into customers. In August 2025, Centerfield acquired ConsumerVoice, a digital commerce platform that curates products for engaged audiences on its ConsumerVoice.org and BuyersReport.org websites, adding to the portfolio of owned-and-operated sites it uses to identify and acquire customers for its clients.
Influential, based in Las Vegas with an office in Beverly Hills, connects brands with the social media influencers best positioned to promote them. Influential uses IBM Watson technology to match brands with creators from a network that has grown past one million influencers. Publicis Groupe acquired Influential in 2024, and in 2025 Publicis paired it with the influencer marketing platform Captiv8 under its Connected Media unit, combining AI-driven creator discovery with campaign execution and performance tracking. In 2026, G2 named the Captiv8-powered platform the top enterprise influencer marketing software, reflecting its work running influencer campaigns for Fortune 500 brands.
Friendbuy is a referral, loyalty and influencer marketing platform that helps consumer brands turn customers into advocates and measure acquisition driven by word of mouth. Its platform includes fraud-prevention controls, reward attribution and A/B testing across referral campaigns, and it connects to e-commerce and marketing tools such as Shopify, Klaviyo and Attentive. Friendbuy’s client list has grown from direct-to-consumer brands like LA’s own Dollar Shave Club to include Fortune 100 companies such as Walmart, Disney and Nestle.
Bridg helps retailers and restaurants close the gap between loyalty and non-loyalty customers by converting in-store transactions into privacy-safe customer profiles. Its identity resolution technology matches anonymous purchases to known customer records, enriching profiles with demographic and behavioral attributes and activating them across paid media and marketing tools. In March 2026, PAR Technology completed its acquisition of Bridg from Cardlytics, a deal valued at up to $30 million, aiming to combine loyalty and non-loyalty transaction data into a single platform for restaurants and retailers, including quick-service chains and grocers.
System1 operates RAMP, an omnichannel marketing platform that uses artificial intelligence and machine learning to match advertisers with high-intent consumers across search, shopping and travel. The Los Angeles-company monetizes traffic across owned properties like MapQuest, CouponFollow and Startpage, then routes it through partnerships with platforms such as Google and Bing. In 2026, System1 launched IntentStream, an audience data product that collects and packages first-party data across its network to give brands real-time pre-purchase intent signals as consumers make buying decisions.
Liftoff is an AI-powered performance marketing platform for the mobile app economy. Founded in 2012, Liftoff completed its initial public offering in June 2026 and now trades on the Nasdaq as Liftoff Mobile, Inc. The company operates a Los Angeles office in Westwood and serves app marketers, publishers and game developers across more than 70 countries. Its Cortex engine, a proprietary neural network prediction model, repidly processes predictions to power bidding and campaign optimization, reaching roughly 1.4 billion daily active users through SDK integrations across more than 167,000 apps.
Hawke Media is headquartered in Los Angeles and operates as an outsourced chief marketing officer for growth-stage brands, managing paid search, paid social and programmatic advertising campaigns. The company achieved Google Premier Partner status in 2026, a recognition given to top-performing Google Ads agencies, and became the first agency selected for Google’s invite-only International Growth Certified Partner program, gaining deeper integration with Google’s international ad infrastructure. Hawke Media also uses Hawke AI, its proprietary analytics platform, to target audiences and benchmark ad performance across client campaigns, extending its outsourced CMO model beyond branding and web design into data-driven media buying.
Smartly is an AI-powered advertising technology company that aims to transform ad experiences for brands and their consumers. It unifies creative production and media buying in a single interface, combining three core capabilities —creative design and scaling, media optimization and performance intelligence — to help brands, agencies and advertisers reduce campaign complexity and improve results. The platform serves over 700 customers globally and manages approximately $5 billion in annual ad spend. Smartly operates a Los Angeles office as part of its global footprint.
Genius Sports helps sports organizations gather data to better understand fans and deliver personalized advertising experiences. The company has an office in the Little Tokyo area of downtown Los Angeles. Genius Sports provides the real-time data that advertisers need to create ads that change based on live games through its Moment Engine, which combines official sports data, proprietary AI models and fan data to trigger campaigns around key moments like goals or touchdowns. The tool is now integrated with programmatic partners including Equativ, StackAdapt, Index Exchange, Magnite and PubMatic, letting brands activate ads in real time across broadcast, streaming and digital platforms.
AdQuadrant helps consumer brands drive leads and grow revenue through paid social, paid search and TikTok Shop campaigns, managing every step from strategy and creative development to media buying and reporting. Based in Irvine, California, the agency has run digital ad campaigns for clients including General Assembly, UNest and TELETIES. AdQuadrant also applies agentic AI to automate campaign triggers and media-buying optimizations in real time, and uses generative AI to produce ad creative and copy at scale for its clients’ social campaigns.
Markett helps brands scale their ambassador programs to build awareness and grow their customer base. Influencers continue to play a large role in shaping a brand’s image, and companies such as Airbnb and FanDuel rely on Markett to recruit and manage the ambassadors who promote their products. Founded in 2016, Markett is headquartered in Venice.
Founded in 2014, VideoAmp operates as a media performance platform that helps advertisers and media companies measure and optimize campaigns across television, streaming and digital. Its technology enables cross-platform audience measurement, unifying reach and frequency analysis so buyers can transact across linear, streaming and digital channels from a single data set. In September 2026, the Joint Industry Committee re-certified VideoAmp as a national TV measurement currency through 2028, allowing agencies and networks to use its ratings for demographic and data-driven linear transactions.
DISQO is a Glendale-based company delivering an ad measurement platform that features solutions for both advertisers and publishers. Its technology connects what people see, what they think and what they do to provide insights on whether brand media campaigns are working and how they can be optimized.
Taboola helps advertisers reach new customers through predictive, AI-driven digital marketing on its Realize performance advertising platform. The company connects brands to over 600 million daily active users across premium publishers worldwide. In September 2026, Taboola launched Realize ID, a unified identity solution that uses signal-enriched intent models to help advertisers capture consumer purchase intent across the open web, driving up to a 2.4 times increase in conversion efficiency.
To avoid wasting resources on ineffective ad campaigns, companies can leverage the comprehensive marketplace of The Trade Desk. The company’s Kokai platform gives businesses access to insights and data for planning, buying and measuring advertising across the open internet, allowing them to tailor campaigns to target audiences. In 2026, The Trade Desk released Kokai Zuma, adding agentic AI capabilities through its Koa assistant, which automates tasks like audience building, frequency optimization and campaign troubleshooting.
The OpenX Technologies platform connects publishers and advertisers so each can sell and purchase ad space across desktop, mobile and connected TV. In 2026, OpenX repositioned itself as an intelligent supply-side platform and rolled out a product suite that includes OpenXBuild, giving brand and agency buyers real-time control over bidding strategies through AI-powered curation and targeting. The company’s exchange connects more than 120,000 advertisers with over 130,000 active publisher domains worldwide.
