As the owner of a startup business, you face many responsibilities. One of the most important of those duties is setting sales in motion. To do that, you need to generate leads fast. Here are some practical ways to get more leads sooner.
Get leads faster by using social listening and more.
Use Social Listening
Social listening is a valuable startup tool for several reasons. At its most basic level, social listening involves using one of the available platforms to follow hashtags and conversations happening on Twitter and other social media sites.
As a startup business owner, you can use social listening to monitor conversations on social media related to your industry. You can then chime in on those conversations to introduce your business to the social media users and to answer any questions they may have. Social listening can also be a valuable tool to track the online tone of conversations related to your competitors.
Hone Your Landing Pages If you haven't yet taken the time to refine your website's landing pages, now is the time to do so. Your site's landing pages are often the first contact that most online consumers will have with your startup. As such, the pages should include well-planned elements to get visitors to follow through on your call to action.
For example, if your site includes a landing page designed to drive visitors to sign up for your email list, the page should include reasons why they should sign up, a brief form and information about what to expect from your emails. If you have any customer quotes on file related to the quality of your startup's emails, you should also include those on the page.
Use Proper Keywords According to 5 Lead Generation Tactics that Work Best for Startups, stocking your website with the right keywords is an essential startup task. By including the right keywords for your site, you'll rank higher in search engine results sooner. This means that your site's content will be more visible to online consumers who are looking for services or products similar to what you offer.
Buy Digital Advertising When building a marketing strategy for your startup, don't underestimate the power of digital advertising. Most digital ads are inexpensive and can bring big results by introducing your business to target audiences. Learn more about the various types of digital advertising that are available and choose those that will provide the largest potential exposure to your target market.
Offer Incentives As a startup, you have much work to do in building the trust of your target market. Encourage online audiences to tune in to your marketing messages by offering incentives for their time. For example, if you want consumers to sign up for your email list, you could offer a free white paper or another incentive for each sign-up.
Get more leads for your startup faster by using social listening, by honing your landing pages and more. Generating a steady stream of leads can help spread the word about your startup and can jumpstart your sales.
