Measuring Social Media Referrals in Google Analytics: Let’s go back to the good ‘ole Google Analytics. One of the oldest players in the field, Google, announced a couple of weeks ago its launch of “social reports.” These reports are expected to be the best measuring stick yet for businesses trying to analyze social media effectiveness and value while translating that value into business metrics.
Simple steps to evaluate social media leads to your website:
From your Google Analytics dashboard you can take 2 simple steps to measure social media referral growth.
1. Evaluate referral sources, paying particular attention to referrals from social networks
Step 1: Look at referral traffic share. In your Google Analytics dashboard go to "Traffic Sources" - "Overview".
Step 2: ... Read more
