The art of communication is exactly that; an ‘art.’ What you mean and what you say may sound the same to you, but to your colleagues and clients, it could mean something else, making the difference between a job well done and an opportunity missed.
We all hear and see things differently. Great ideas can often lose their original life and meaning once they are put on paper or into words.
Pre-visualization, also referred to as animatics, is a tool that can help overcome a lot of these barriers; quickly, professionally and cost effectively. So what is it?
Avatar, Indiana Jones and Jurassic Park are all major motion pictures that used a 3D computer technology called pre-visualization. It is the process of taking traditional hand-drawn storyboards and recreating them in 2D and 3D environments; a 3D storytelling technique.
What they give is flexibility; the ability to translate your ideas, words and concepts into a realistic and easy to understand 3D image, removing the margin for error. With a number of different techniques, this technology can be adapted and shaped to suit your needs exactly, tailored to your timeframes and budgets.
The business applications for 3D animatics or pre-visualization are vast and varied, for example:
- Animated logos
- Web-based 3D graphics
- Product design
- Architectural pre-visualization & fly-throughs
- Film animation & pre-visualization
- Advertising
We work with all sorts of companies, across a wide range of sectors, helping them to communicate more effectively with their market, adding value to their bottom line.
A good example, is the work that we do with the advertising industry, here in Chicago and in the UK.
Pipe Dreams 3D introduced 3D animatics as a tool for UK advertising back in 2003, irrevocably transforming how agencies could interact and communicate with their clients, extending the service they could offer.
Since then, we’ve become one of the most revered 3D studios, routinely help advertising scripts through test for clients throughout the UK, mainland Europe and America.
Through animatics and pre-visualization we have helped clients to create impactful communication, whether through their websites, products, films and more; getting the right message across, with the right understanding.
But perhaps what is most important is our people. We have some of the most talented 3D artists in the world, who can translate the words and concepts the client is trying to convey, communicating them through moving images. We are built on the foundation of face-to-face relationships, with dedicated account teams working directly with clients.
As founder and director of Pipe Dreams 3D, Adam Attew's aim has always been to progress the use of this technology, expanding its presence first in the UK and now right here in Chicago. We always look to challenge what is possible and apply fresh and dynamic ideas to keep 3D evolving and keep people and businesses communicating.
pipe.dreams / pahyp-dreems-thré-dee / noun
the means by which ideas & imagination can be translated, understood & realized in the best possible way
Pipe Dreams 3D Inc is a young, fresh production company, established in 2003 with offices in Chicago and London. As specialists in pre-visualization animatics for the advertising industry, we have partnered with leading agencies and brands in the UK, Europe and USA to help research creative ideas for TV commercials.
Made up of a team of highly skilled and talented artists from the worlds of computer gaming, 3D effects for TV and film and architectural visualization, we are experts in the latest animatic technologies and tools. Applying an uncomplicated, can-do approach to each project, exceeding expectations and producing animatics and photomatics that smash research barriers while maintaining the creative idea, are our hallmarks.
Our advertising services have now branched out beyond pre-visualization to include finished films include: full CGI ads and demos, as well as product shots for ads, demos and websites.
Pipe Dreams Productions is our much younger sister in the Pipe Dreams family, working on animated features for TV, film and web.
1358 W. Randolph Street
Unit 2E, Chicago, IL 60607
Tel: +1 877 281 7333
Fax: +1 877 381 7333
