Here's a "meta" article about the attributes of a great web marketing article, using itself as an example. This was a guest blog post I did for Marketing Profs yesterday. Here's an excerpt:
What makes a good web marketing article? This post provides ideas for crafting online articles and offers easy-to-implement tips on how to maximize their marketing impact.
Rather than just describing best practices for a web marketing article, let’s demonstrate them all in a self-referential post. It’s so meta! Here are eight reasons why this is a good web marketing article.
1. This article is optimized for search engines
Before I started writing, I looked at Google Keyword Tool and discovered that 320 people search for “web marketing article” each month. So, I decided to do a little SEO copywriting and to include the phrase once in the title, once in the URL, and several times in the body of the article.
It’s kind of a competitive phrase, but why not give it a shot? It doesn’t take long. So this article is search-optimized.
Continue reading the 8 Traits of a Killer Web Marketing Article on Marketing Profs >
