Digital Technology Leadership Series - Andrew Sieja

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Published on Sep. 17, 2012

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I wish I knew from the beginning….

If I were going to do it all over again, I would’ve made sure to learn all the fundamental skills related to a business before deciding to start my own. From my experiences, there are at least three fundamental skills I think every entrepreneur needs before getting started: 

1. You need to be a master in your trade. If you are going to start a software company, you should know how to program a computer.

2. You need to know how to sell. I had to learn how to sell through trial and error and that process blew a lot of opportunities. If I had cut my teeth in sales before going out and selling, it would have saved me a ton of aggravation. 

3. You need to learn how to manage people. This is a deliberate skill that needs to continuously improve and is especially important when you start managing a large team.

 

The best advice I've ever received….

Stick to your guns. Don’t worry about what’s hot. Don’t worry about your competition and what they’re doing. Who cares? It won’t make you any better or your customers any happier. Stay connected to your product and your customer base.

 

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