Securonix Raised $1B, Aurox Got $5M, and More DFW Tech News

Catch up on the latest news from the DFW tech scene.

Written by Abel Rodriguez
Published on Feb. 22, 2022
Securonix Raised $1B, Aurox Got $5M, and More DFW Tech News
DFW refresh
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There was a bit of everything on the DFW tech news scene this past week. Companies merged, others announced hiring plans and, of course, startups raised new funds. Read on to learn who is making headlines in North Texas. This is the Built In Dallas weekly refresh.

Securonix raised $1B+ in growth investment. Addison-based Securonix is a cybersecurity company based in Addison that uses its cloud platform to monitor web activity and help enterprises find and manage cyber threats. The company will use the private equity investment, led by Vista Equity Partners, to further its SaaS platform and also grow its team. Securonix is poised to bring in senior leaders to its engineering, cloud operations, threats lab, sales and marketing teams. The company has also experienced 100 percent recurring revenue growth in the past 12 months. [Built In Dallas]

Addverb opens its U.S. headquarters in Frisco. Based in India, Addverb develops robotic solutions for warehouses that work in tandem with humans. According to the company, its new Frisco office will serve as the company’s U.S. headquarters as it looks to expand its presence in North and South America. Along with news of the expansion, Addverb also announced that it closed a $132 million Series B funding round led by Resilience Industries. [Built In Dallas]

Flower Mound-based healthtech company looks to hire. IntelliCentrics is a publicly traded company that provides software for the healthcare industry that helps connect trusted doctors and vendors with hospitals. IntelliCentrics is used by 11,000 medical locations worldwide. The company currently employs 140 workers but will look to add some 35 new workers to its team in 2022. [Dallas Business Journal]


“Addverb initially chose Texas since Reliance Industries has an office presence in Dallas. It is also centrally located to service our customers in North and South America. Our Dallas office will function as HQ for general operations to support our remote team of engineers, project managers, sales, and dedicated support staff.” — Luke Lee, Addverb’s head of marketing of Americas

Aurox closed $5M seed round. Dallas-based Aurox is looking to make crypto investing a simpler process for folks to understand. The trading platform lets users purchase tokens and also provides indicators and crypto screeners that help users make more educated investments. According to the startup’s CEO and co-founder Giorgi Khazaradze, the fresh funds will be used to take the company public later this year. [Built In Dallas]

Creative Realities finalizes merger with Reflect. News of the merger between the SaaS platforms was announced in November 2021 and was only recently completed. As part of the deal, Dallas-based Reflect Systems will be absorbed by Creative Realities and both companies will operate under Creative Realities, Inc. Reflect provides cost-effective platforms for content management and ad tracking. [PR Newswire]

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