Confido, a company providing AI-powered financial operations software for consumer packaged goods brands, recently pulled in $15 million in Series A funding. The round was led by Footwork and will help Confido enhance its platform. Coupled with a previously unannounced seed round led by Watchfire, this brings the company's total funding to $20 million.
The company’s solution offers tools for finance, accounting and sales, and its offerings include ROI analytics, a centralized inbox for checks and an integrated trade promotion management calendar. Confido’s automated features for cash application, deduction management, sales forecasting and trade planning serve brands like Olipop, Dr. Squatch and DUDE Wipes.
The company will continue iterating on its technology platform. Confido’s goal is to automate and consolidate workflows to help brands maximize their performance.
