Yet another company has fallen for Georgia’s Southern charm. Seeking a change of pace from the hustle and bustle of Silicon Valley, data analytics firm Coginiti is moving to a new home in Atlanta. In addition to the relocation, the company also announced its raise of $4 million led by investor Circadian Ventures.
The company offers integrated analytics management tools to enterprise data engineering and analytics teams. Its solutions work to help teams explore data wherever it resides, organize their findings and then generate and share insights from the info they discover.
“Every business executive knows the importance of data and analytics to their business. Used effectively, data can improve the efficiency of almost any business process and drive whole new ways to unlock value,” Richard Hall, Coginiti’s CEO, told Built In via email. “Yet despite their best efforts, many organizations are disappointed by initiatives that are too slow to deliver results and do not address all the variations in the needs of their teams. ... Coginiti empowers everyone to quickly get consistent answers to any business question.”
Coginiti’s platform has undergone significant growth since its founding in 2019. The company quadrupled its customer base and doubled the size of its staff and revenue, according to Hall. To date, it serves more than 400 customers, many of which are counted among the Fortune 500. Some of these names include Change Healthcare, Magellan Health and Suncorp.
Hall attributes several factors to the company’s quick growth, starting with how customer feedback has indicated its products are solving the problems they have at hand. Coginiti’s support and customer success teams are another growth element that have helped customers implement the company’s tech.
“Our collaborative intelligence platform provides a unique workspace for organizations to discover, create and share data and analytic assets,” Hall said. “By making quality data widely available and focusing on outcomes over predefined output, everyone is freed up to explore and experiment to answer business questions. And by creating and sharing both the building blocks and output of analysis, the speed and quality of decisions improves.”
Alongside the company’s latest injection of capital, Coginiti announced its plans to move its headquarters to the Peach State Capital. Atlanta’s ample talent base, lower cost of living and abundance of Fortune 500 companies were the main aspects that convinced Coginiti to relocate to the growing innovation hub.
Furthering growth momentum of its own, Coginiti is investing its new capital in product development and ongoing operations. The company is also expanding its internal team across marketing, sales and customer success.
