SimpleHedge, a Calgary-based startup that helps farmers manage commodity price risk, has raised $4 million in seed funding from Tall Grass Ventures, Trillick Ventures, Startup TNT, Barrel Ventures and others to accelerate product development and expand its team across the region.
As demand for accessible hedging tools grows, SimpleHedge has been called the “Robinhood for farmers,” according to reporting by Calgary Tech. The company offers a platform that integrates market data, on-farm inventory and pricing scenarios to help users assess their exposure and evaluate risk management strategies more easily.
SimpleHedge’s app has already facilitated more than $350 million in transactions for thousands of farmers and now manages inventory across more than 100 acres.