As Colombia’s capital, Bogota is one of the country’s most significant tech hubs — and a key location for startup companies seeking funding. A rapid rise in internet services and cloud software in the country and the broader region has led to the creation of many new companies and groups like Invest in Bogota, which are helping these nascent companies succeed. These are some of the top Bogota startups to watch.
Top Bogota Startups
- Equativ
- Lulo Bank
- Rappi
- Addi
- Liftit
Top Bogota Startups
Equativ is a United States-based adtech company with an office in Bogota. Its platform serves both supply and demand-side clients, and it leverages data to create custom marketing plans and solutions for brands to boost their return on investment. Equativ focuses on creating privacy-safe solutions like independent ad servers.
Lulo Bank is a Bogota-founded fintech company that offers banking and credit solutions to individuals. With a snappy website and mobile platform, the neobank provides lucrative banking services like higher savings returns and lower transfer fees, which has helped it reel in millions of users since its launch in 2011. In that time, the company raised over $200 million in funding.
Rappi provides savings accounts and other financial solutions in Colombia and Mexico. Its fintech platform provides automated savings and spending categories, and — paired with its educational library — incentivizes individuals to stash away money for emergencies. In addition to consumer banking, Rappi has also expanded into business banking with a dedicated platform.
Addi is a buy-now-pay-later, or BNPL, company backed by Goldman Sachs. The platform helps customers afford large purchases by splitting them into zero-interest monthly installments. For retailers, the platform can help drive up sales by reaching new customers through Addi’s website and mobile app.
Liftit is an e-commerce and logistics startup from Bogota. Its platform helps logistics companies optimize their routes based on geolocation data. Meanwhile, warehouse-side businesses can manage their stock more efficiently and with greater visibility.
