Austin is not only home to giant sellers and service providers, but also startups that deliver healthy meals locally, re-sell old gadgets, cater exclusively to dudes with beards and much more. Here are some of the largest, fastest-growing and most interesting Austin e-commerce startups that fuel and inspire the online economy.
Top E-Commerce Companies in Austin
- Tecovas
- Beardbrand
- Cratejoy
- YETI
- Loop & Tie
Top E-Commerce Companies in Austin
Headquarters: Austin, Texas
Founded: 2005
What it does: BuildASign is an online provider of customized signage, canvas prints, business cards, apparel and promotional products for small businesses and individuals. The company serves customers across the United States, Canada, the United Kingdom and Germany through its e-commerce platform, offering large-format printed products and personalized merchandise that enable businesses to market themselves online.
Headquarters: Austin, Texas
Founded: 2015
What it does: Tecovas an an e-commerce brand that designs and sells handcrafted Western boots, apparel and accessories directly to customers online. Founded as a digital-native retailer, Tecovas has also expanded to over 60 brick-and-mortar locations throughout the United States, allowing customers to buy and try on its apparel in-person.
Headquarters: Austin, Texas
Founded: 2012
What it does: Beardbrand is a direct-to-consumer e-commerce company that sells beard care, grooming and fragrance products online, including beard oils, balms, washes, colognes and styling products. Beardbrand also operates a physical barbershop location in Austin, Texas, and builds community through educational content and an online forum for customers.
Headquarters: Austin, Texas
Founded: 2006
What it does: YETI is an e-commerce company that designs and sells durable outdoor products, including coolers, drinkware, bags and apparel. The company sells products and customized corporate offerings through its website, retail stores and wholesale partners to customers across the United States, Canada, Australia, Europe and Asia.
Headquarters: Lincoln, Nebraska
Founded: 2006
What it does: Spreetail operates as an e-commerce accelerator that buys inventory from brands and manages end-to-end fulfillment, marketplace listings and advertising across more than 20 channels such as Amazon, Walmart, Target and eBay. It serves brands seeking to scale across multiple marketplaces while managing complex logistics for heavy and oversized products, including handling fulfillment through global distribution centers and offering same-day and next-day U.S. delivery services.
Headquarters: Boston, Massachusetts
Founded: 2023
What they do: The mobile rewards program Perk aims to make advertising less adversarial. It helps advertisers, publishers, and users work together to get what they want. Perk has spread millions of dollars in cash, prizes, and gift cards across the web and around the world. Founded by UT alumni Roj Niyogi and Adam Salamon, it has expanded to include the video rewards program Appsaholic and the app studio Corona Labs.
Headquarters: Austin, Texas
Founded: 2009
What it does: Commerce operates a flexible e-commerce platform and connected ecosystem that includes BigCommerce, Feedonomics and Makeswift, enabling small- to medium-sized businesses to build storefronts and reach customers across multiple sales channels. Its platform aims to reduce technical barriers, allowing merchants to optimize product data and create digital experiences without extensive engineering resources.
Headquarters: Austin, Texas
Founded: 2014
What it does: Cratejoy operates as both a merchant platform and a marketplace where merchants can launch, manage and scale subscription box businesses and consumers can discover subscription boxes across categories including beauty, food and fitness. For merchants, Cratejoy enables launching a subscription box service without requiring coding or technical expertise, and provides tools for billing, fulfillment and customer management tailored to recurring revenue models.
Headquarters: Austin, Texas
Founded: 2009
What it does: RetailMeNot is a digital savings platform that offers consumers coupon codes, deals and cash back rewards for retailers, restaurants and brands, while providing merchants with tools to reach consumers at every stage of their shopping journey. The company uses technology to help shoppers save money through stackable offers, exclusive cash back at thousands of retailers and seasonal shopping events across the United States, Canada and Europe.
Headquarters: Austin, Texas
Founded: 2011
What it does: ShipStation provides shipping and fulfillment software for e-commerce merchants, combining order management, inventory tracking, warehouse operations and multi-carrier shipping tools into one platform. It integrates with hundreds of marketplaces and carriers — including Shopify, Amazon, Walmart, USPS, UPS and FedEx — to automate label printing, rate shopping and returns processing for online sellers.
Headquarters: Austin, Texas
Founded: 2012
What it does: PureWrx is an e-commerce platform specializing in original equipment manufacturer-certified pre-owned (OEM-CPO) IT hardware, sourcing and refurbishing equipment from manufacturers like Amazon, Sprint and AT&T. The company sells its equipment at discounted prices while maintaining full OEM warranties and security vetting, supporting the circular economy and extending the lifecycle of data center hardware.
Headquarters: Austin, Texas
Founded: 2010
What it does: AppSumo is a digital marketplace where entrepreneurs and businesses can discover and purchase software tools at discounted lifetime deal prices, helping them find productivity, marketing and content solutions to streamline operations. It aims to provide affordable alternatives to traditional subscription models and enable businesses to access a variety of tools without monthly fees.
Headquarters: Seattle, Washington
Founded: 1996
What they do: Why crash on a couch when you can rent the whole house? That's the idea behind Expedia Group, one of the strongest challengers to Airbnb's vacation-rental dominance, and a company that has made quite a home for itself in Austin over the last 10-plus years.
Headquarters: Austin, Texas
Founded: 2013
What it does: Loop & Tie is a carbon-regenerative corporate gifting platform that enables companies to send choice-based gifts from independent retailers and small businesses worldwide, allowing recipients to select items that match their preferences. The platform offers personalization for chosen gifts as well as gift certificate options, helping businesses strengthen customer relationships through sustainable gifting practices.
Headquarters: Austin, Texas
Founded: 2002
What it does: QuickGifts is an online marketplace for gift cards from regional restaurants, spas, entertainment venues and retail merchants. It offers e-commerce solutions, pre-paid currency solutions and tools for merchants to manage their gift card programs, plus enables consumers to purchase and send gift cards instantly or schedule delivery for later.
Headquarters: Austin, Texas
Founded: 2017
What it does: Pushnami is a messaging platform that helps e-commerce businesses increase subscription rates, conversions and website traffic through targeted customer communications. Serving thousands of clients since its launch, Pushnami’s tools enable online retailers to engage customers across multiple channels and drive measurable results for their digital storefronts.
Headquarters: Austin, Texas
Founded: 2007
What it does: Brightpearl by Sage is a retail operating system for e-commerce merchants and wholesalers that automates back-office operations, including inventory management, order processing, accounting and fulfillment. The platform enables multichannel retailers to streamline operations across online and offline sales channels, helping them focus on growth and product development.
Headquarters: Austin, Texas
Founded: 2014
What it does: ShopSnap is an e-commerce platform that provides small businesses and online stores with built-in features such as inventory management, payment processing, order fulfillment, product reviews and advanced search engine optimization. Serving thousands of online stores across various verticals, ShopSnap charges no transaction fees and includes 24/7 U.S.-based support.
Headquarters: Austin, Texas
Founded: 1990
What it does: TicketCity is an online ticket marketplace and broker that offers tickets to concerts, sporting events, theater productions and festivals. The platform uses technology to connect buyers and sellers across a secondary ticket market, enabling fans to purchase tickets for hundreds of thousands of events annually, including the Masters, U.S. Open and Austin City Limits Festival.
Headquarters: Austin, Texas
Founded: 2017
What it does: Sysco LABS, the innovation division of Sysco, develops e-commerce, digital ordering and supply chain solutions to help restaurants source ingredients and manage operations. Through the Sysco Shop app, restaurants across 90 countries can search Sysco's complete product catalog, place orders and track shipments online.
Headquarters: Austin, Texas
Founded: 1999
What it does: Volusion is an all-in-one e-commerce platform that offers site design tools, shopping cart software, inventory management, payment processing and customer relationship management capabilities for businesses of all sizes. The platform serves online merchants with 24/7 support and customizable themes for various industries, plus is integrable with payment providers like Stripe and PayPal.
Headquarters: Butzbach, Germany
Founded: 2009
What it does: Shopgate is a SaaS platform that enables retailers to develop native shopping apps and omnichannel fulfillment solutions, allowing merchants to launch mobile iOS and Android apps in four weeks. The company integrates with major e-commerce systems such as Shopify, Shopware and Magento, serving retailers worldwide with tools for customer loyalty, personalized marketing and online-to-offline commerce experiences.
