Apple boosted downloads of Belly recently thanks to the computing giant’s decision to add Belly’s customer loyalty card technology to the Passbook feature included in the iOS 6 release. Belly helps customers earn rewards for visiting their favorite merchants with their loyalty platform.
Belly is the perfect integration with Apple’s Passbook because it solves a simple problem that fits into the overall mission of Passbook. With the iOS 6 release, Apple hopes to change the way that people carry tickets and discount cards. With the Belly integration, users with iOS 6 will be able to access all of their Belly loyalty cards from within Passbook.
To use Belly, customers can either carry a physical card.....
