Apollo, a go-to-market platform for enterprises, announced its acquisition of Pocus, a revenue intelligence solution. The deal expands Apollo’s AI capabilities and furthers its goal of becoming a comprehensive system that can detect buying signals, prioritize accounts and guide execution.
“The acquisition of Pocus accelerates Apollo’s vision to build the leading AI-native operating system for go-to-market teams from SMB to enterprise,” Matt Curl, Apollo’s CEO, said in a statement. “Pocus is a natural complement to Apollo’s platform, bringing powerful AI-driven signal intelligence, recommendations and intelligent workflows that enable teams to execute with greater precision and speed.”
Apollo will integrate Pocus’ team and tech stack into its organization as it works to unlock new market opportunities. This acquisition follows a period of growth for Apollo within the AI space, as the company has seen increased AI adoption among its customers since launching its AI assistant in beta in October. Apollo has also recorded 400 percent growth in enterprise accounts over the past year.
