Alphathena, an AI-powered direct indexing platform for registered investment advisors, or RIAs, has received $4 million in a strategic investment led by ETFS Capital. The funding will help Alphathena further develop its automated solutions.
Headquartered in Warrenville, Alphathena works to democratize access to direct indexing for advisors of all sizes. The company’s AI-driven software aims to help RIAs differentiate themselves in a competitive marketplace. Alphathena provides RIAs with personalization strategies for their clients that leverage direct indexing and tax-loss harvesting.
The company offers a suite of tools for customization, optimized allocations, rules-based rebalancing, portfolio transition and more. With this investment, Alphathena plans to fuel product development and expand its distribution to independent advisors and growing firms.
