Adswerve, a consulting firm specializing in predictive marketing, announced a new specialization in partnership with Adobe. It has expanded its services with expertise in the Adobe Real-Time Customer Data Platform to give enterprise clients a central team that supports analytics, activation and eventually, orchestration.
This new specialization buids on the work Adswerve has done to create unified customer profiles that unlock predictive, personalized marketing at scale. The launch also expands upon Adswerve’s expertise in the Adobe Customer Journey Analytics enterprise application. Adswerve has already deployed Real-Time CDP for several of its enterprise clients, enabling them to consolidate data across web, app, CRM and offline channels.
“Adobe Real-Time CDP is one of the best platforms in our data solutions toolkit. It helps us create a unified and accurate data foundation for our clients, a critical element of a successful predictive marketing strategy,” Tom Zawacki, Adswerve’s CEO, said in a statement. “When we combine Adobe Real-Time CDP with Adobe Customer Journey Analytics for campaign analytics and customer insights, Adobe Journey Optimizer for CX optimization, and interoperability with other key ecosystem partners, we deliver significant ROI for our clients.”
