Indian Robotics Company Addverb Opening U.S. Headquarters in Dallas Metro

The company aims to support 20 remote roles out of this subsidiary office within its first fiscal year in the U.S.

Written by Ashley Bowden
Published on Feb. 17, 2022
Indian Robotics Company Addverb Opening U.S. Headquarters in Dallas Metro
Photo: Addverb

Lately, supply chains have encountered more interruptions than ever before as companies have gotten swamped with online orders and are sending out millions of deliveries every day. Though occurrences like these are inevitable in the golden age of e-commerce, solutions are arising to make modern problems a thing of the past. One of them is warehouse automation tech company Addverb.

luke lee
Luke Lee, marketing head of Americas at Addverb. | Photo Addverb

Based in India, Addverb announced Tuesday its plans to expand into North and South America, and it’s opening its newest headquarters office in Frisco, according to Luke Lee, the company’s marketing head of Americas. 

The company develops robotics solutions meant to collaborate with human warehouse workers. Launched in 2016, the company’s products automate functions like shuttling, picking, storing and retrieving items, complementary to its warehouse management software. 

Lee will lead the new U.S. location alongside Mark Messina, CEO of Addverb Technologies USA. The two share decades of experience across companies including Amazon, Mattel, Geek+ and Hai Robotics.

Addverb’s headquarters, manufacturing, and research and development facilities are all based in Noida, India. The company has additional global presences throughout Australia, Asia, Europe and now the U.S. with the addition of its latest subsidiary office. 

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In addition to its new U.S. presence, Addverb also announced its $132 million Series B funding round led by Resilience Industries this week. Resilience is counted among Addverb’s base of enterprise customers, a list that includes over 100 names like Flipkart, Coca-Cola, PepsiCo and Johnson & Johnson. The capital will help the company continue to grow within the warehouse robotics space, which is projected to reach a volume of $9.1 billion by 2028. 

The company is aiming for a local headcount of 20 people within the first fiscal year of its U.S.-based operations, Lee told Built In via email.

“Addverb initially chose Texas since Reliance Industries has an office presence in Dallas. It is also centrally located to service our customers in North and South America,” Lee told Built In via email. “Our Dallas office will function as HQ for general operations to support our remote team of engineers, project managers, sales, and dedicated support staff. We currently have [more than] 500 all over the world, so it’ll be a big step for us establishing a foothold in this region.”

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