MomentumABM, a London-based growth consultancy, has joined the ranks of global professional services company Accenture in a new acquisition. MomentumABM specializes in account-based marketing strategies and will help Accenture improve its capabilities for B2B marketing organizations.
MomentumABM offers B2B marketing advisory services, helping organizations develop customer growth strategies, design operating models, build out new capabilities and execute programs. The firm has enabled technology, B2B services and financial businesses to better align their commercial teams with client insights, helping them optimize marketing strategies and drive long-term value creation.
Accenture works to help businesses and governments develop their digital core, optimize their operations, accelerate revenue growth and enhance citizen services. The company will integrate MomemtumABM into Accenture Song, its tech-driven creative group, to help enterprises implement customer-centric growth strategies, connected sales and service models and AI-powered personalization.
