Getting more visitors and customers to your website is something that is vitally important to the success of your business. Your online presence should always be expanding and attracting increased attention to your products and services. With that being said, many business owners quickly fall behind the curve when it comes to their websites, as the online marketing space is constantly evolving and it can sometimes be difficult to keep up. Below are five great new features that you can easily add to your existing website, which will keep your website competitive and improve your marketing results exponentially.
Live Chat
Adding a live chat feature for website visitors will allow these visitors to instantly enter into a real-time, text-based conversation with a representative from your business. When potential customers are able to reach out to you and have their questions about your offerings answered immediately, you will notice a real increase in leads and sales. Live chat capabilities can be used for many applications including sales pitches, technical support, placing orders and more.
Improved Security Features
Security is of the utmost importance when you are running a business website, especially when your website is collecting personal information from potential leads and customers. There is nothing that will turn your visitors off more than substandard website security features. The good news is that adding layers of security to your website and the data that your website collects is not difficult. The best way to see what security features are available for your website is to ask your web developer or hosting company directly about their offerings in this area.
E-Commerce Capabilities
Opening up an online store is easier today than it has ever been before. If you do not yet have an e-commerce solution running on your website, then you will want to look into changing that as soon as possible. Allowing your customers to buy products directly from your website is a great way to increase conversions and build your brand.
Social Media Integration
The closer your main website and your various social media accounts work together, the better off your business will be. Adding features to your website that will allow visitors to seamlessly follow your social media accounts will improve your marketing results across the board. Social media can be integrated into any part of your website easily, getting you more online fans and followers and making your website more enjoyable to use at the same time.
A Customized, Affordable Website Design
Building your logo and slogan directly into the graphics of your website is a guaranteed way to make your online presence appear highly professional. This gives your customers a beautiful layout and design to explore, while quietly reinforcing your brand with each click of the mouse. A website design that looks extremely professional will also give first time visitors to your website an outstanding first impression, which is a big key while trying to appeal to new segments of the market.
These are just five of the many intuitive and valuable features that you can add to your website at any time with the help of your web design company. Adding any of these features to your website will help ensure that you are staying current with online marketing trends and increasing your online presence as time goes on.
