User Acquisition Manager
Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more.
The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.
Zing AI Coach – the first AI Fitness Personal Trainer revolutionising the way you approach health and wellness. Three years ago, we embarked on a mission to redefine the fitness landscape by crafting the world's first.
AI-powered solution, effectively replacing the need for a personal trainer. Today, we stand as pioneers in the industry, leveraging cutting-edge technology to tailor personalized fitness programs, motivate, educate, and guide you towards your goals like never before.
At Zing, we are not just another fitness app – we're a movement. Our vision is to empower individuals worldwide to unlock their full potential, both physically and mentally, through transformative journeys towards better health and well-being.
Joining Zing means becoming part of a dynamic team, united by our passion for innovation in the Health & Fitness market. With offices in Poland and Cyprus, and a global network of talented individuals worldwide, we offer a work environment that's not only highly flexible but also fosters creativity and collaboration at every turn.
Responsibilities
Effectively managing and scaling campaigns in the Paid Social channels (Meta, TikTok, Twitter, Snapchat, etc), monitor performance, and make data-driven decisions to achieve KPIs such as CR, CAC, ROAS
Efficiently managing a budget of $50-$100k daily
Creating hypotheses for testing new setups of creatives and audiences
Working closely with the creative team: brainstorming new ideas for creatives, researching competitors' creative approaches, assigning creative tasks, testing new assets
Making regular reports on campaign performance
We expect that you have
3+ years of experience in User Acquisition
Experience in working with the Health & Fitness industry, knowledge of the market and audience
Proven track record of successfully managing user acquisition campaigns and driving growth in web and app
Having experience in launching projects/sources from scratch, understanding how to grow marketing spend
Experience with budgets starting from 500k monthly
Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer, Tableau, etc
Understanding how metrics are built to analyze the effectiveness of app/web purchasing: LTV, ROAS, cohorts
Understanding how SKAd Network attribution works
Strong analytical skills, proficiency with Excel/Google sheets
Fluent English level
Why working at Zing is awesome
Be part of the fastest-growing fitness and lifestyle startup
Opportunities for rapid career development in a hyper-growth startup
Excellent work environment: the company is small enough to be person-oriented
Work-life balance to suit everyone: flexible working hours
English-speaking environment
Come be a part of something extraordinary at Zing AI Coach – where innovation meets inspiration, and every day brings new opportunities for growth and impact.
If you are passionate about understanding user needs and contributing to the development of a user-centered product, we would love to hear from you. Join us and help us create an exceptional user experience for Zing Coach!
Please read our privacy notice in respect of your application Please note that your personal data will be stored for one year, as reasonably necessary to resolve any disputes within the hiring process, if any occur.