Freelance Social Media Manager

This role will be embedded in the marketing/business development team managing 22squared and supporting sister agency Trade School's social media accounts, with a focus on LinkedIn and Instagram. The role is responsible for support across several accounts, working directly with internal teams to plan, execute and measure social media communications programs. This position will work directly with the Chief Marketing Officer & Head of Growth and interact with internal stakeholders as needed in the development and implementation of social media posts and testing initiatives.

RESPONSIBILITIES:

• Maximize agency press, thought leadership, news, events, awards, jury seats, work, culture and other existing content/assets via social media
• Develop engaging content & posts in accordance with brand guidelines, leveraging social playbook, brand personality & tone of voice in the most appropriate way for each channel
• Manage all social account activities - posting, liking etc.
• Monitor and engage with content/community, track mentions, repost relevant mentions, content etc.
• Stay ahead of trends & topics and identify opportunities
• Build on existing content calendar & plan to meet key objectives
• Increase social presence, following & engagement with key audiences

QUALIFICATIONS:

• 2+ years of coordinating and managing social media across multiple channels in-house or agency
• Exceptional understanding of social media platforms, slang, & trends
• Proficient in Canva, Indesign, Brandwatch and relevant content creation and social listening tools/platforms
• Collaborative team player able to integrate with a diverse team
• Proactive, creative, and independent
• Able to handle multiple projects under tight deadlines
• Keen eye for detail
• Comfortable with and receptive to feedback with ability to rapidly adjust based on that feedback
• Strong verbal communication skills
• Able present ideas and information clearly and confidently

This role is fully remote.