SEO Lead - Remote
TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of America’s most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.
As consumers’ priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the TrueCar Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience.
The Opportunity:
As an SEO Lead, you will be at the forefront of amplifying our organic reach. In this pivotal role, you'll spearhead the development and execution of our SEO strategies, collaborating closely with a multifaceted team including designers, marketers, data scientists, and engineers. Your mission will encompass leading strategic cross-functional projects, refining our workflows for maximum efficiency, and ensuring impactful outcomes. We’re looking for a contrarian thinker who views SEO beyond what is common knowledge. You should be an original thinker. You come with the fundamentals of what goes into SEO but you’re excited to look for new opportunities where others do not see.
How you will contribute to TrueCar’s success:
- Develop and implement a comprehensive SEO strategy aligned with company objectives, market trends, and best practices.
- Conduct continuous keyword research and content strategy refinement.
- Perform comprehensive audits on client sites to pinpoint optimization avenues, aligning with SEO best practices.
- Propose website architectural adjustments, content enhancements, and linking strategies to bolster search visibility.
- Set clear, measurable objectives to track organic performance enhancements.
- Analyze data and trends to optimize SEO campaign ROI and adjust strategies accordingly.
Your Expertise:
- Proven history in implementing scalable programmatic SEO strategies
- Comprehensive knowledge of SEO project management, encompassing on-page, off-site, and content strategies
- Analytical down to a single percentage point
- You live to see your work have an impact on revenue
- Proficiency in web development languages including HTML, CSS, and JavaScript
- An innovative mindset with a penchant for conducting experiments, prioritizing, and rapidly implementing successful tests
- Expertise in SEO tactics that go beyond “best practices”
- Exceptional communication, time management, and writing skills, coupled with meticulous attention to detail
- Adept at leveraging SEO tools such as Ahrefs, Google Search Console, SEMRush, and Screaming Frog is a plus
- Exposure to broader marketing disciplines and digital channels is a plus
Base salary range: $96,000 - $147,000
Your TrueCar Experience
As a crew member, you’ll be primarily based out of your home as a part of our Dynamic Workplace strategy. We provide additional benefits & perks to assist our crew members in having a sustainable home workstation including monthly internet/mobile phone service reimbursement and furniture & equipment for your space.
You will receive excellent benefits that include but aren’t limited to 100% employer-paid health/vision/dental premium, 401k with company contribution, equity, a wellness stipend program, and a learning & development reimbursement program. We recognize that everyone needs an occasional recharge, so we offer a flexible PTO policy for exempt TrueCar Crew along with a generous PTO accrual policy for non-exempt TrueCar Crew, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our crew members and build employee-centric programs that prove it.
At TrueCar, we believe in the power of diversity to build a deeper understanding of our consumers and partners and drive innovation in our products. We welcome a workforce that reflects all the diversity of car-buying consumers. We encourage everyone interested in our company mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that is protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. In addition, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.
TrueCar does not accept unsolicited agency submissions.
If you are based in California, we encourage you to read this important information for California residents linked here.
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