Overview

Why GM Financial Digital?

If you have a desire to utilize your visionary and strategic thinking, we have opportunity for you. As an Adobe Product Owner, Marketing Automation, you will be responsible for steering Marketing Automation product development through focus on an omni-channel customer experience. The Product Owner's primary duty will be defining and prioritizing features, ensuring alignment with business goals and collaborating with cross-functional teams. They will oversee development of campaigns within our Adobe marketing platforms, ensuring they meet user needs and enhance campaign effectiveness. At GM Financial, our goal is to continuously improve and streamline customer experience so that doing business with us is easy.

We are looking for a highly motivated Product Owner to lead our Marketing Automation group. GMF has opportunities at all levels and are looking for passionate innovators to join our team. Our desire is for you to bring your unique strengths and talents to the table and provide opportunities to grow our digital communication team through leading omni-channel automation. In this role, strong communication skills, understanding of marketing strategies and deep knowledge of automation platforms is necessary. Some high-level technical skills and experience working in a Scrum agile framework is required. If this is in alignment with your next career move, we would love to talk with you and learn more about your interests.

Responsibilities

About the role:

Be a part of GMF's vision to oversee creation and execution of digital communication campaigns that are constantly being tested, measured, and optimized. Team members will have areas of strength and some level of specialization but must be adept at learning tools and working collaboratively with digital producers, campaign developers and stakeholders. Being flexible and experience in Adobe Campaign or Adobe Journey Optimizer is an added benefit.

Qualifications

What makes you a dream candidate?

• Advanced knowledge of Adobe Campaign v7/v8, Adobe Journey Optimizer or similar email/communication automation platform
• 5+ years' experience as a Product Owner/Product Manager with responsibility for Marketing Automation
• Deep understanding of multi-channel best practices and strategies
• Excellent written and verbal communication skills
• Ability to navigate ambiguity, change, and uncertainty to deliver results with cross-functional teams in a positive manner
• Ability to thrive in a fast-paced environment, prioritize work and focus on generating business value.
• Collaborate cross-functionally with Digital Designers, Digital Producers, Marketing Strategists, and Business Leaders

Experience:

• High School Diploma or equivalent required
• Bachelor's Degree or additional equivalent work or military experience preferred
• 6-8 years' experience as a Product Owner/Manager on an Agile Scrum team required
• Agile Certification (PSPO or CSP-PO or POPM/APM) required
• Advanced Agile Certification preferred

What We Offer: Benefits effective day 1, 401K, Bonding leave for new parents (12 weeks, 100% paid), Pet insurance, training, certifications

Our Culture: Our team members define and shape our culture - an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.

Compensation: Competitive pay

Work Life Balance: Flexible hybrid work environment. 2-days each week in either Dallas/Ft. Worth TX, 3 days working remotely

Benefits Package: Generous benefits package

We are unable to consider candidates who require visa sponsorship for this position.