Location: US, Remote (East Coast Preferred)

Hours: 9am-6pm EST. We strive to create a supportive and flexible working environment for all team members. This role will play a key part in our holiday time during Q4 (our busiest and most exciting time of year) and hours during this time may be longer than the rest of the year.

Compensation: We feel passionately about transparency in compensation. Total compensation for this role is market competitive, including a base salary range of $150,000-180,000, with an annual target bonus of 15%.

Snappy, the award-winning gifting platform company, is seeking an experienced Sr. Product Marketing Manager to join our growing marketing team. In this role, you’ll work with Snappy senior leadership to help define our product marketing motion and drive our go-to-market strategy with a specific emphasis on selling into the enterprise.

The Sr. Product Marketing Manager will develop a deep understanding of the market, our target personas, and the competitive landscape to create positioning and messaging to differentiate Snappy, clearly communicate with our customers and prospects, and enable our Go-To-Market Team, apply now to join our team.

You will:

• Help define positioning, value props, and differentiated messaging that demonstrates ongoing value of Snappy products to support our revenue goals.
• Build out buyer personas and incorporate insights into our messaging to create demand, drive retention, and promote expansion.
• Work in collaboration with growth marketing team members to take a data-driven approach to testing and iterating messaging in various channels to create demand, as well as helping to define how we tell our product story across multiple channels including on our website and in-app.
• Help evolve pricing and packaging that increases revenue and customer lifetime value.
• Create assets to support Marketing, Sales, and Customer Success teams (e.g pitch decks, brochures, sales sheets, demo scripts, training on how to position new features, launch materials etc.).
• Work closely with Brand & Communications, and Growth Marketing to create a case study, customer reference, and reviews program
• Be the subject matter expert on our market, buyer personas, and competitive landscape in order to provide insights to the leadership team and educate the Go-To-Market  team.
• Develop a  deep understanding of our products, target market, and customers to help inform our roadmap.
• Own all product / feature launches for Marketing; including helping to define success metrics working in collaboration with Growth Marketing, Brand & Communications, and Product teams to execute multi-channel launches that result in positive ROI.
• Work in close collaboration with Growth Marketing, Brand, and Revenue teams to define campaigns to drive new, retention, and expansion revenue.
• Partner with Product and Customer Success teams to continually improve the customer experience with Snappy products. 

You Are:

• Someone with expertise enabling sales teams to sell into the enterprise.
• An individual with excellent project management and managing by influence skills.
• A professional with amazing storytelling capabilities, excelling in translating complex ideas into narratives that both the team and external audiences understand. You are an organized thinker and communicator.
• A decision-maker who makes data-driven decisions with a high degree of storytelling capacity and emotional intelligence (EQ). You lean on data and metrics to measure outcomes but understand that effective marketing requires good storytelling to connect with the audience.
• Someone who can prioritize, execute, and drive results while moving quickly and maintaining flexibility.
• A knowledgeable individual with enthusiasm for emerging technology (e.g., AI), trends, innovations, and the competitive landscape.

You Have:

• Experience in defining and building effective programs and processes from the ground up.

• Proven ability to connect features, benefits, and value propositions to drive revenue, especially in the context of B2B Product-Led Growth (PLG) and Sales-Led Growth (SLG) motions.
• Demonstrated strong knowledge of marketing best practices, with a focus on B2B PLG and SLG strategies.

Snappy is the award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting.

Founded in 2015, Snappy was named one of Inc.’s fastest-growing companies in the Northeast in 2021, 2022, and 2023. Snappy is the trusted gifting and swag partner to over 43% of Fortune 100 companies as well as thousands of individuals who use Snappy for personal gifting. Snappy has sent more than five million gifts worldwide.

Snappy thrives on connecting people and cultivating meaningful relationships through the power of gratitude and gifting. Our recipient-picks experience ensures gift-givers send the perfect gift every time, for everyone, on every occasion.Snappy has been featured on Fortune’s "Best Small & Medium Workplaces," “Best Workplace for Millennials,” and “Best Workplace in Tech” lists.

We've seen firsthand that our unique product and brand experience boosts employee morale, improves performance, and (most importantly!) spreads joy, so, of course, we practice what we preach! Here at Snappy, we believe wholeheartedly in building a culture of appreciation, dedication, and fun. We offer benefits and perks to our employees including but not limited to: Free healthcare, including vision and dental, generous 401k match, flexible PTO, paid family leave, Snappy Summer Fridays (which we enjoy year-round!), Uber credits for food delivery, and Snappy gifts for employee recognition and appreciation.

Snappy's stance on diversity, equity and inclusion, its active focus on give-back programs, and its fundamental mission to spread joy through the power of gifting all lead the way in unlocking the power of human kindness at work.

Information collected and processed as part of your Snappy hiring process, including as part of your Snappy career profile and in any job applications you choose to submit, is subject to Snappy’s California Privacy Notice for Staff Members and Job Applicants.