Senior Online Marketing Manager
Company Overview:
Blink Health is a healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients.
BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock.
We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!
We are seeking an experienced CRM Marketing Specialist to drive better patient outcomes and help build a world-class patient messaging strategy. The ideal candidate will be responsible for developing and executing our marketing campaigns across multiple channels, including SMS, and email with the goal of increased patient engagement, retention, and acquisition. As a CRM Marketing Specialist, you will develop lifecycle marketing strategies to ensure patients stay on therapy. You will work cross-functionally with the sales, data science, client development, marketing, and product teams to develop and execute campaigns that drive business growth and improve the customer experience.
Responsibilities:
- Develop and implement a comprehensive online marketing strategy that supports better patient outcomes while driving business objectives.
- Execute CRM campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging; improving patient acquisition and adherence.
- Develop and maintain customer segmentation and targeting strategies that optimize campaign performance.
- Monitor, and precisely measure campaign performance, providing data on campaign metrics including open rates, click-through rates, conversion rates, patient LTV, and ROI.
- Own and evolve Blink’s marketing attribution strategy and systems, ensuring every channel is appropriately valued.
- Measure and understand the incrementality of Blink’s online marketing efforts through rigorous A/B and multivariate testing, leveraging SQL, Tableau, and other data tools.
- Write and assist in development of ad copy, HTML, graphics, and Rich Media in line with Blink Health brand guidelines.
- Maintain a strong expertise in the best practices driving online marketing in healthcare, and stay up-to-date on emerging trends.
Requirements:
- 4+ years of experience in online marketing, with a focus on lifecycle marketing and customer segmentation.
- Bachelor's degree in marketing, statistics, or a related field.
- Experience in the healthcare technology industry preferred.
- Strong analytical skills and technical experience with marketing analytics tools required, including expertise in SQL and Tableau.
- Demonstrated experience with online marketing tools and platforms including Braze and Google Adwords.
- Excellent project management skills and the ability to manage multiple projects simultaneously.
- Strong communication skills and the ability to collaborate effectively with cross-functional teams.
- Self-starter with a strong work ethic and a track record of delivering results while working with a remote team.
If you're a strategic thinker with a passion for online marketing and for providing excellent patient experiences, we encourage you to apply for this opportunity.
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Why Join Us:
It is rare to have a company that both deeply impacts its customers and is able to provide its services across a massive population. At Blink, we have a huge impact on people when they are most vulnerable: at the intersection of their healthcare and finances. We are also the fastest growing healthcare company in the country and are driving that impact across millions of new patients every year. Our business model not only helps people, but drives economics that allow us to build a generational company. We are a relentlessly learning, constantly curious, and aggressively collaborative cross-functional team dedicated to inventing new ways to improve the lives of our customers.
We are an equal opportunity employer and value diversity of all kinds. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.