Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.

Responsibilities:

• Bring together internal marketing teams across all functions to build a cohesive and comprehensive approach to successfully deliver the key messages and value propositions across multiple personas that make up Coupa’s target customer profile
• Own the strategy and measurable goals for integrated campaigns designed to engage key targets and personas, working collaboratively with teams across brand, corporate communications, growth marketing, and product marketing on the development and delivery of key programs
• Provide visibility and progress against campaign goals to marketing leaders and ensure alignment with broader marketing goals
• Maintain a consistent and transparent communication rhythm with all stakeholders, assuring them of the quality and alignment of marketing deliverables with our strategic goals
• Compile market intelligence, customer feedback, and competitive analysis to identify opportunities and areas for optimization
• Understand Coupa’s end-to-end customer journey and leverage data and insights to optimize marketing campaigns

Requirements:

• 5+ years of B2B enterprise software experience in integrated marketing, growth marketing, or demand generation
• Experienced in end-to-end campaign development, execution, and measurement
• Strong project management and creative problem-solving skills
• Excellent collaborator across all functions within marketing, with the ability to build consensus and influence across all levels of the organization
• Strategic and critical thinking skills; ability to see the “big picture” while also connecting all the details to drive effective collaboration
• Data and metrics-focused, and experience with various MarTech solutions: Salesforce.com, Marketo, Business Intelligence (Tableau preferred), Asana, Sales Automation (Outreach, ZoomInfo, Sales Navigator)
• Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
• Possess a growth mindset, and the agility to adapt in response to evolving opportunities

#LI-Remote

#LI-SK1

At Coupa, we’re building a great company that is laser-focused on three core values: ensuring customer success with an obsessive and unwavering commitment to making customers successful, focusing on results with a relentless focus on delivering results through innovation and having a bias for action, and striving for excellence with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.

At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law. 

Please be advised that inquiries or resumes from recruiters will not be accepted. By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.