Who We Are

As a 100% independent and 100% employee-owned agency, we are driven by an independent spirit and believe in the power of the collective. We foster a culture that enables and expects all departments to make our brands impossible to ignore.

What You'll Do

The Paid Search Media Director will be a critical leadership role within the search department and lead the Paid Search strategies for a key grocery client. This person should possess hands-on experience in leading a paid search team and must be able to communicate with clients effectively. The ideal candidate should be strategic and activation-oriented. As a key leader within the department, you will be responsible for crafting staffing plans, processing agency-wide POVs, and playing an integral role in new business pitches.

At 22squared, each employee plays an integral role in the overall success of our agency. Because of that, an employee's contributions should not be limited by the responsibilities listed in a job description. Our job description is designed to outline the primary duties, qualifications, and job scope.

Responsibilities

• Deepen the relationship with the client through regular conversations and meetings
• Drive thought leadership by staying abreast of the latest trends and innovations in the Paid Search landscape
• Present reporting insights to clients and at larger agency department meetings
• Lead the development and execution of the client's paid search strategy
• Lead the strategy and execution of Google and Bing shopping campaigns while working alongside the product feed partner to ensure flawless execution
• Develop and manage media testing roadmaps to maximize the client's media investment
• Provide strategic guidance to the search team to ensure flawless activation strategies
• Develop client POVs on strategies and approaches to the ever-changing landscape of paid search
• Creates a positive working environment and fosters the growth of the team by taking a lead role in internal training sessions to elevate the knowledge and skills of team members. Share best practices, case studies, and hands-on experiences to foster continuous learning within the team.
• Lead internal training sessions to enhance and contribute to the team's skills and growth
• Share best practices, case studies, and hands-on experiences to create a positive work environment and foster continuous learning
• Maintain an in-depth knowledge of the client's business, from both current and historical perspectives
• Foster strong relationships with departments like Analytics, AdOps, and Business Leadership
• Consistently bring new media and technology ideas to the team for application and brainstorming
• Maintain overall control of workflow and assigned team responsibilities within the group - oversees the progress of all projects

Qualifications

• 10+ years of experience in a paid search planning & activation capacity
• 5+ years of team management experience
• Expertise in SA360 is required. Experience in Apple Search Ads is a plus.
• Expertise in managing Google and Bing Shopping campaigns, and experience working with product feed partners, is required
• Working knowledge of ad serving platforms (CM360 preferred) and online analytics solutions (Google, Adobe)
• Deep understanding of tagging and tracking solutions
• Knowledge of statistical and testing methodologies, is preferred
• Experience with quantitative analysis and forecasting strategies is strongly preferred
• Highly organized and process-oriented
• High level of comfort presenting to senior clients and senior internal team members
• Exposure and usage of marketing technology and tools (AdServers, LiveRamp, etc.)
• Thrives on and enjoys the new business cycle and process
• High level of energy and enthusiasm to learn and grow
• Experience managing team projects from ideation to execution
• Knowledge of Tableau/MySQL/Datorama/Google Data Studio, is a plus

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