Marketing Manager (Tokyo, Japan)

| Tokyo, JPN | Hybrid
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To revolutionize an industry, assembling the finest team is essential. If you aspire to introduce cutting-edge professional 3D printers to the desks of designers, engineers, researchers, manufacturers, and artists worldwide, consider joining Formlabs. We are actively seeking an exceptional senior marketer with an entrepreneurial mindset to enhance awareness of Formlabs printers across various industries and drive the acceleration of our market growth. If you possess a profound understanding of sales and marketing strategy, as well as marketing execution, we invite you to join us in the role of Marketing Manager - Japan.

This position is based at our office in Tokyo, Japan

The Job:

  • Develop end-to-end marketing plans to synchronize Formlabs and Channel Partner marketing and promotional initiatives across manufacturing, dental, and medical sectors.
  • In charge of regional PR, brand positioning, and awareness initiatives to uphold Formlabs' status as the market leader in professional 3D printing.
  • Collaborate with global product marketing, content, and translation teams to deliver compelling Formlabs content tailored to meet the needs of Japanese customers and partners.
  • Spearhead demand generation efforts, both centrally and with channel partners
  • Develop and implement regional channel programs, and empower channel partners with effective product marketing materials.
  • Engage with customers to gain insights into their usage of Formlabs printers and create new user stories that highlight customer success across diverse industries.
  • Oversee Formlabs Japanese digital footprint, covering product pages, blog posts, SEO optimization, traffic performance, design elements, A/B testing, and site measurement.
  • Establish and monitor key regional marketing KPIs and OKRs related to channel performance, web traffic, user engagement, and other relevant metrics.

You:

  • 5+ years of experience in regional marketing for a global B2B product company
  • Experience across a wide range of marketing disciplines including content development, brand, channel marketing strategies, and demand generation
  • Excellent Japanese and English language skills,
  • Experience using tools like Google Analytics, Website CMS, Salesforce/CRM, Marketing Automation 
  • Strong analytical skills to identify trends, opportunities, and issues, and the ability to make data-driven decisions
  • Creative, out-of-the-box thinking
  • Results-driven and willing to go the extra mile to achieve targets
  • Strong team player

Bonus Skills:

  • Familiar with graphic design tools such as Photoshop/Illustrator/InDesign
  • Experiend in working with SFDC and Marketo or other similar CRM systems 
  • Technical/engineering background or experience marketing to the manufacturing, dental, or medical industries
  • Experience working with agencies for content output, PR, and media opportunities
  • Passionate about 3D printing and emerging technologies
  • Experience in rapidly growing startup environments

We Offer:

  • An inclusive office with diverse and inspiring colleagues
  • Shares in the company (we’re a Unicorn company)
  • Unlimited 3D prints
  • Fun team events

Perks are subject to adjustments and may vary from team to team.

We build amazing things.  Come join us!

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • Google CloudServices
    • IllustratorDesign
    • PhotoshopDesign
    • SolidWorksDesign
    • AsanaManagement
    • Google DriveManagement
    • JIRAManagement
    • DocuSignCRM
    • DriftCRM
    • LinkedIn SalesNavigatorCRM
    • OutreachCRM
    • SalesforceCRM
    • MarketoLead Gen

An Insider's view of Formlabs

What’s the vibe like in the office?

Culture is extremely important at Formlabs. With now over 400 people combined in our Boston and Berlin offices, the goal is to “keep Formlabs weird,” which is really just a fun way of saying, “let’s keep things interesting.” Since we are trailblazing the way for a new era of low-cost manufacturing, keeping things interesting isn’t too difficult!

Formlabs

Formlabs

What projects are you most excited about?

Everything we produce is an ongoing project. A big focus for us has always been to relentlessly improve upon our existing products. We release regular updates to our software, printer and materials - keep an eye on our blog to see all the exciting things we have planned for the coming year!

Formlabs

Formlabs

How does the company support your career growth?

Everything Formlabs is doing and creating has never been done before. We are a work-in-progress organization with a lot of space for growth. We seek to cultivate an environment where individuals can contribute their own new ideas and participate in the evolution of the company.

Formlabs

Formlabs

What is your vision for the company?

We're committed to bringing powerful and accessible fabrication tools into the creative hands of professionals around the world.

Formlabs

Formlabs

What are some social events your company does?

We regularly have people organizing everything from whiskey tastings to ice climbing. The interest-diversity here is vast and people are quick to jump in and learn something new. Just to name a few of our internal “clubs," we have Booklabs, Filmlabs, Whiskeylabs, ping pong tournaments, Fitness Bootcamp, yoga, Ragnar, summer camps, hackathons . . .

Formlabs

Formlabs

What are Formlabs Perks + Benefits

Formlabs Benefits Overview

We invest in our people. That's why we provide flexible vacation, generous premium coverage for medical, dental, and vision plans, paid parental leave, commuter benefits, and unlimited 3D prints. We are committed to offering a holistic benefit package to support you inside and outside the office.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation + Time Off
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
We have catered Lunch available on Mondays Wednesdays and Friday
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Mother's room
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Catered lunches 3x per week, unlimited snacks, office pets, 100% healthcare coverage, regular presentations and technical talks, Form Clubs for anything and everything you can imagine Coffeelabs, Beerlabs, Paintlabs, Gamelabs, Booklabs, the list goes on. A culture that welcomes you into your FormFamily from Day One.

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