Lifecycle Manager
MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action.
In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.
About the Role
The Kuala Lumpur office is the technology powerhouse of MoneyLion. We pride ourselves on innovative initiatives and thrive in a fast paced and challenging environment. Join our multicultural team of visionaries and industry rebels in disrupting the traditional finance industry!
Do you enjoy finding creative solutions to complex problems? As the Growth Lifecycle Manager, you will be responsible for the development and execution of the growth marketing strategies and tactics. You should have proven success in building and managing a variety of lifecycle/retention marketing programs, a history of creating cross-functional processes, an entrepreneurial attitude, and analytical skills. This is a very cross-functional role, working closely with Analytics, Data Science, Product Marketing, Creative, and Legal teams. This role reports to the Senior Manager, Lifecycle Marketing.
Key Responsibilities
- Build a multi-channel/omnichannel customer engagement strategy across email, push, in-app messaging, and other marketing channels
- Manage the creation and execution of email marketing programs, within onboarding, retention, and reactivation
- Assist in calendaring, messaging, testing, and audience selection for campaigns
- Drive and optimize KPIs including, open rate, CTR, product adoption, product engagement, and retention
- Work with cross-functional teams (product, creative, design, analytics, operations, customer service, business development) to execute marketing campaigns and analyze program/campaign effectiveness
About You
- Bachelor’s Degree in Marketing, Business Administration, Communications or related field
- 3-5 years of work experience in Marketing, Growth, Business Analytics, or Strategy Consulting; minimum
- 2 years in Growth Marketing function, with experience in B2C mandatory, and experience in consumer finance and credit cards preferred
- 1-2 years of experience with email platforms including, Iterable, Braze, Salesforce, etc preferred.
- Excellent written and verbal communication skills
- Superb people skills with a proven track record of success interacting with colleagues in cross-functional teams
- Track record of taking initiative and driving projects through to completion in a complex organization
- Independent and creative thinker who can bring new ideas and perspectives to existing products
- Results-oriented and customer-oriented mindset
- Experience with mobile apps measurement (user acquisition, re-engagement)
- Self-starter with a drive to succeed in a quickly changing business environment
What's Next...
After you submit your application, you can expect the following steps in the recruitment process:
- Interview - Talent Acquisition Team (Virtual)
- Business case (To be pitched in Hiring Manager round)
- Interview - Hiring Manager (Virtual)
We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.
Working At MoneyLion
At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:
- Competitive salary packages
- Comprehensive medical, dental, vision and life insurance benefits
- Wellness perks
- Paid parental leave
- Generous Paid Time Off
- Learning and Development resources
- Flexible working hours
MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.
