Head of PR & External Communications
Kin is on a mission to change home insurance from what it is to what it should be. Whether we’re leveraging data to create customizable coverage or providing claims service that goes above and beyond expectations, our members are at the heart of everything we do. In the face of ever-growing climate risk, they deserve an insurance company that cares about them. We aim to stick with our members through thick and thin.
Use efficient technology that lets homeowners buy directly from us to keep costs down: This is the essence of Kin. Our approach has fostered amazing growth, attracted marquee investors, and earned us accolades, including being named to:
- Built In Chicago's Best Places to Work, Midsize Companies (2021-2024).
- Forbes' America's Best Startup Employers (2021- 2023).
- Inc. 5000 Fastest-Growing Private Companies.
- Forbes’ Fintech 50.
Simply put, our people are what make us great – we need forward-thinking, inspired game-changers like you to join us in our mission.
So, what’s the role?
We’re looking for a seasoned Digital PR leader with deep experience in corporate communications in a high growth technology-centric business to lead PR. Reporting directly to the Chief Marketing Officer, and working closely with the Chief Executive Officer, this is a senior-level position responsible for driving the company's integrated external communications strategy. This person will help us grow and make Kin a household name in the markets we serve, and as a category disruptor, innovator among the investor community. You’ll do that by building a communications strategy that maximizes the business momentum, product news pipeline to deliver innovative PR campaigns bringing Kin to life to ensure that Kin is well known in the industry and consumer press alike.
You are creative and resourceful in leveraging social media platforms and your press contacts in tech and business media to advance Kin’s objectives.
A day in the life could include:
- Developing communications strategies that build Kin’s awareness with national, regional business and industry media; this involves executing an external communications strategy–inclusive of media relations, speaking engagements, awards, events, content, and digital/social media
- Building an executive communications program for the CEO; this includes establishing a narrative that demonstrates industry leadership, and business momentum to advance key business objectives
- Driving engagement through strategic thought leadership initiatives with key external partners and platforms
- Working closely with the executive team in building the communication calendar and creating newsworthy content
- Creatively leveraging social media and other digital platforms in establishing Kin as a thought and innovation leader in the space
- Nurturing existing media relationships and building new ones
- Partnering with internal communications and other members of the marketing team to collaborate on specific initiatives and opportunities, as it makes sense
I’ve got the skills… but do I have the necessary ones?
- 10+ years of in-depth, varied experience in Digital PR, corporate communications
- Deep familiarity with digital PR, and content development strategies. Innate understanding of what makes a content newsworthy and engaging both on social and traditional media
- Excellent writing skills with demonstrated track record of producing engaging content about complicated topics and ideas
- A customer-centric, digital native to the platforms where our customers are with a sound judgment on how to craft compelling data and facts based counter arguments to our detractors
- Possess strong media relations skills with ability to persuade the media outlets about the problem Kin is solving and the underlying differentiation
- Intellectual curiosity, resourcefulness, drive, and an eagerness to take responsibility for the continuous improvement of processes and results
- Experience working in Fintech or adjacent verticals
- Ability to work closely with marketing, product, policy, and data analytics to craft a compelling narrative to communicate company mission
Oh, and don’t worry, we’ve got you covered!
- Medical, Dental, Vision, Disability and Life Insurance
- Flexible PTO policy
- Remote work
- Generous equity package
- 401K with company match
- Parental leave
- Continuing education and professional development
- The excitement of joining a high-growth Insurtech company and seeing your work make an impact
Kin is the only pure-play, direct-to-consumer digital insurer focused on the growing home insurance market. We make policies convenient and affordable through a technology platform that delivers a seamless user experience, customized options for coverage, and fast, high-quality claims service. Kin is a fully licensed carrier that offers coverage through its reciprocal exchanges which are owned by its policyholders. To learn more, visit www.kin.com.
EEOC Statement
Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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