ROLE SUMMARY
Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other - you can help prevent sickness and disease. This is at the heart of what drives us every day and brings us great #Joy. It's an exciting time to be in US Vaccines, with one of the strongest pipelines in the industry and with multiple product launches.
The Pediatric and Maternal Vaccines Consumer Vertical is part of the Consumer Vaccines Franchise, which sits within Pfizer Vaccines. This Vertical includes Abrysvo (maternal), Comirnaty (pediatric), Prevnar 20 (pediatric), Penbraya (pediatric) and Trumenba (pediatric). Currently, there are four brands in the launch/planning phase.
The Consumer Marketing Director will contribute to and operate in a fast-paced environment, leading all advertising efforts, including both branded and unbranded, across one or more brands within the Vertical, as well as flawlessly execute prioritized marketing strategies and tactics to grow consumer adoption, in addition to special projects.
RESPONSIBILITIES

• Help design and own the consumer brand(s') strategic foundation, including identifying synergies within vertical that have the potential to elevate brand performance.
• Partner with CMO Organization to champion and deliver breakthrough campaigns and promotional efforts tied to a seamless patient experience.
• Owner of all promotional efforts, including review with leadership, testing, optimization, shoots, RC and finalization.
• In partnership with cross-functional partners, determine the optimal media approach (branded/unbranded, channel mix, targeting) to drive maximum impact, including leading incremental funding business cases.
• Lead segmentation / refining patient journey/ points of impact.
• Messaging hierarchy oversight & reviewing research to ensure messaging is strategically tied to drivers/barriers.
• Competitive owner and will partner with CoLab and cross functionals to identify brand implications.
• Act as retail liaison and collaborate with colleagues to lead partnerships with external partners.
• Ensure customer insights are at the forefront of all marketing efforts while considering messaging and creative opportunities across an optimized media mix.
• Manage all critical action items and ensure deliverables are met by date and budget, partnering with internal cross-functional colleagues (Medical, Legal, Regulatory Review Committee, Business Analytics and Insights, Media) and agency partners.
• Embed foundational analytics capabilities (e.g. dashboards, tracking/reporting metrics and KPIs) via collaboration with analytics team and rapidly adjust engagement approach based on new insights.
• Use real-time customer behavior to sharpen customer segmentation and execution of marketing mix to deliver content that is most relevant and timely and adopt best practices to improve efficiencies.
• Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance.

BASIC QUALIFICATIONS

• Bachelor's degree and 10+ years of experience required, or Master's degree and 9+ years of experience, or Ph.D./PharmD and 7+ years of experience required.
• 1-2 years of marketing experience
• Demonstrated strategic thinking, analytical and project management skills.
• Experience in leading consumer digital/social required.
• Ability to understand Consumer needs and translate these into meaningful strategies and tactics.
• Be an active contributor to create and operate in an environment that continuously encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork across functional teams.
• Ability to move fast in response to what is happening in the external marketplace.
• Strong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadership.
• Demonstrated ability to effectively lead and navigate within a complex organizational matrix achieving results through others across functions, geographies and a variety of personality styles.
• Strong ability to engage and influence team members, both internally and externally, even without direct reporting relationships.
• A commitment to excellence - both in the results achieved and in how they are achieved.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

PREFERRED QUALIFICATIONS

• Vaccines experience and MBA preferred.
• Pharmaceutical marketing/consumer marketing.
• Consumer Director or very seasoned Consumer Senior Marketing Manager preferred.
• Familiarity with Pfizer processes and systems.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

• Travel up to 20%

Other Job Details:

• Last Date to Apply for Job: May 13, 2024
• Eligible for employee referral bonus

#LI-PFE
The annual base salary for this position ranges from $149,200.00 to $248,600.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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