Overview

Hybrid model opportunity in DFW area. Flexible hybrid work environment, 2-days a week in office.

Why GM Financial?

If you're a highly organized, creative and confident writer looking for an opportunity to work in marketing, you're in the right place. At GM Financial, our Communication Specialists are writers and editors who share a passion for content that connects with customers, dealers and employees.

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.

At GM Financial, our team members define and shape our culture - an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.

Our Purpose: We pioneer the innovations that move and connect people to what matters.

Responsibilities

About the role:

In this position, you'll be primarily responsible for developing, crafting and executing communications for GM Financial stakeholders and the customers we serve. Working closely with internal subject matter experts and product marketing managers, you'll help determine how our content and correspondences impact our customers and industry, including the content on our website, newsletter articles, alerts, letters, emails, text messages and other communication needs. You'll write, edit and produce correspondence pieces or work with colleagues to complete these tasks.

In addition to the standard job description requirements, a successful candidate will have superior writing skills in all types of B2C and B2B content marketing, a highly inquisitive mind, an eye for detail, experience with fast-paced deadlines and the ability to create and maintain positive relationships.

In this role, you will:

• Support the development and execution of communications that tell the company's story to customers and other key audiences.
• Serve as a strategic partner to leaders, teams, and functions across the company with a focus on building trusted relationships.
• Engage with subject matter experts and key internal stakeholders throughout the content development process to help deliver consistent, on-brand messaging a customer can easily understand.
• Thrive in a collaborative team-based environment while also working independently.
• Develop clear, concise, and customer-friendly content across multiple channels such as letters, emails, SMS and other digital applications.
• Demonstrate a detail-oriented approach to manage and coordinate multiple projects simultaneously.
• Excellent organizational and time management skills, including the ability to work on multiple projects and consistently meet deadlines and achieve desired results.
• Ability to be a team player, with a flexible and positive attitude in a fast-paced environment with continuous change.
• Contribute to the development of best practices, methodologies and new offerings.
• Ensure all deliverables meet our high editorial standards for quality, clarity, accuracy, spelling and grammar.
• Develop new ideas to support the department's overall content marketing strategy.
• Continually track, measure, evaluate and improve communication efforts that lead to better customer experience.

Qualifications

What makes you a dream candidate?

• Excellent English writing skills, including a mastery of spelling and grammar. Bilingual Spanish or French a plus.
• Command of AP style rules and adherence to individual brand styles when required.
• Knowledge of organizational communication, B2C and B2B marketing theories and practices.
• Experience with digital and print communication and correspondence processes.
• Knowledge and experience marketing through social channels.
• Knowledge of SEO principles including keyword research.
• Knowledge of the auto finance industry a plus.
• Ability to effectively prioritize and balance multiple initiatives using effective time management skills while maintaining high-quality work.
• Ability to identify and reach specific audiences and their needs.
• Confidence to make informed, independent decisions.
• Advanced written and verbal communication skills.
• Highly proficient with basic software applications (e.g., Outlook, Word, Excel, internet, email, etc.).
• Experience with Adobe Workfront, Airtable or Miro a plus.
• Excellent interpersonal communication skills to interact with all levels of team members and management.
• Good presentation skills.
• Highly developed writing and editing skills with an understanding of nuanced writing styles used online and in correspondence.
• Social media savvy.

Education & Experience

• Bachelor's Degree in related field or equivalent professional experience, in technical writing, mass communications, public relations, journalism, marketing communications or related discipline.
• 3-5 years agency, technical writing, marketing communications or corporate communications experience, including internships.

What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.

Our Culture: Our team members define and shape our culture - an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.

Compensation: Competitive pay and bonus eligibility

Work Life Balance: Flexible schedule with possibility of working long hours, including weekends/holidays, occasional overtime may be required.