Luth Research has been a market research leader since 1977 and continues to make groundbreaking advancements in next generation customer intelligence. Powered by ZQ Intelligence™ which passively captures the digital journeys of consumers across all devices, Luth creates the innovative technology and research methods required for businesses to thrive. From survey research to passively tracking digital behavior, Luth Research blends research expertise with proprietary data collection resources to offer unmatched customer insights.