Caden is a next-gen data intelligence company that operates a two-sided marketplace. We've built a mobile app that enables digital citizens to securely and swiftly take ownership of their data. With explicit consent at every step, users can store their data in a secure wallet and receive daily rewards for sharing their anonymized data. For enterprises, we provide access to a unique hyper-panel of real-time, accurate, and multidimensional consumer behavioral data, all stored in an intelligent Knowledge Graph. We collect millions of data points daily, encompassing retail, media consumption, ride-sharing, food, exercise, audio, travel, financial transactions, and more. Privacy and compliance are fundamental principles embedded in our approach. We believe explicit consent is now the name of the game, with terms happening above the board and dark patterns being snuffed out. Ethically sourced first-party data has become the most valuable asset on the internet, hampering personalization, addressability, measurement, activation, and analysis for anyone who doesn't have it.