Product Marketing Manager, Platform
Pontera is a fintech company on a mission to help people retire better. Our software platform enables retirement savers to get the help they need managing their 401(k) and other retirement plan accounts as part of a personalized strategy by their trusted financial advisor.
Pontera is used by financial advisors across the nation– from SMB to Fortune 500 RIA firms, independent broker-dealers, plan custodians, and plan advisors.
Backed by leading venture capital firms including ICONIQ Growth and Lightspeed Venture Partners, Pontera is built by talented individuals who share a dedication to helping people retire with greater security.
Our team is fast-growing and driven to become one of the largest fintech companies in the world. Our culture is built on a people-first principle: in a complex and numbers-driven industry, we never lose sight of the people we serve and work alongside. That’s where you come in.
We are seeking a Product Marketing Manager, Platform to play a crucial role in developing and executing product marketing strategies and materials. The ideal candidate has a knack for synthesizing complex technical content and is passionate about advocating for user needs. You’ll collaborate cross-functionally to develop user guides, emails, platform copy, video tutorials, and other content that helps our users succeed with our evolving platform. Reporting directly to the Lead Product Marketing Manager, this is a great opportunity to launch a career in product marketing at a fast-growing startup.
- Key messaging & positioning - Gain a deep understanding of our customer base and contribute to the development of key messaging and positioning for multiple stakeholders.
- Product documentation - Write, revise, and maintain high-quality documentation including videos, demos, tutorials, training materials, in-platform instructions, and FAQs.
- Product copywriting - Collaborate with the product team to revise product and onboarding email copy to maximize clarity, ease-of-use, and conversions.
- Go-to-market support - Assist in the planning and execution of go-to-market strategies for new product launches and updates.
- Sales enablement support - Help create training materials, FAQs, product guides, and other resources that underline Pontera’s capabilities and value proposition.
- Subject matter expertise - Develop a detailed knowledge of the financial industry and our stakeholders to inform content strategy.
- Cross-functional collaboration - Work closely with Product, Customer Success, and Sales to create the best possible guides and help information for our internal teams and customers
- Bachelor's Degree
- 4-6 years of experience with technical writing, product management, product marketing, or related
- Strong interest in financial services marketing, experience with wealth management preferred
- Proven track record of developing and executing successful GTM strategies
- Exceptional communication skills with the ability to convey complex financial and technical concepts clearly to a variety of audiences
- Strong interpersonal skills for effective collaboration with partners, team members, and other stakeholders
- Exceptional attention to detail, placing a high priority on accuracy and consistency
- Comfortable in fast-paced, high-growth start-up environment
Bonus Points
- Experience B2B and B2C marketing
- Experience creating instructional videos
- Familiarity with Zendesk or other knowledgebase platforms
WHAT WE OFFER
- Compensation: $130,000 - $140,000 annually
- Opportunity: Have a major impact at a fast-growing startup that is revolutionizing the FinTech industry
- Team Culture: A collegial, collaborative, fun work environment with frequent team events
- Equity: All new hires are eligible for equity grant participation
- Healthcare: Comprehensive & affordable insurance benefits with a variety of plan options
- Retirement: 401(k) with employer match & employer-sponsored access to a retirement advisor
- Family Benefits: Paid parental leave & reimbursement program for family planning services (such as fertility treatments, adoption, or surrogacy
- Professional Development: Sponsored learning & development program (to cover classes, certifications, and more!)
- Food Perks: Fully stocked kitchen & lunch reimbursement program
- Work Flexibility: A hybrid office work model (In-Office Tues/Weds/Thurs and WFH Mon/Fri) & generous PTO day
Pontera is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
