Description and Requirements
The Opportunity
As the Recruitment Marketing Lead for MetLife Investment Management (MIM) , you will be a key member of the talent acquisition team and will be responsible for creating, driving, and executing a strategy that positions MetLife Investment Management as an employer of choice. This is an exciting opportunity to build from the ground up - as this is a new role to MetLife within the Global Employer Brand and Recruitment Marketing team .
Success in this role requires a strategic mind set and the ability to simultaneously execute. You will be responsible for communicating and amplifying our Employee Value Proposition to prospective candidates and building talent pipelines across MIM. You will collaborate closely with MIM leadership, Global Communications, Global Brand and Marketing, Human Resources Business Partners, the Diversity, Equity and Inclusion team, and more, in an environment where every contribution is respected, and every perspective is heard.
How You'll Help Us Build a Confident Future (Key Responsibilities)

• Lead, develop, and implement strategic talent recruitment marketing campaigns that successfully attract and convert diverse top talent
• Create content and execute effective paid media strategies to reach and engage talent based on open positions and future talent needs and use results to optimize outcomes
• Identify and promote key marketing tools and channels to improve hiring efficiency (conversion rates)
• Work closely with teams to establish and grow talent communities using CRM, ATS, and other tools
• Develop and manage passive prospect marketing initiatives - including newsletters, talent community campaigns, etc. driving brand engagement and building diverse talent pipelines
• Enable recruiters and hiring managers to market MIM as an Employer of Choice

What You Need to Succeed (Required Qualifications)

• 8-10 years of marketing experience to include digital asset development, content creation, organic and paid social media, email and event marketing, and lead generation
• 5+ years of recruitment marketing experience

• Financial services industry experience
• An understanding of the value of an employer brand and effectively communicate the value proposition across a global setting
• Strong short and long-form writing skills and experience with content creation
• Strong consulting skills with the ability to solve complex problems with creative solutions while maintaining a high level of professionalism and integrity
• Self-starter with a sense of urgency who takes initiative with minimal direction and works well as part of a team

What Can Give You an Edge (Additional Skills)

• Experience with Avature ATS and CRM
• Intermediate Adobe Creative Cloud or Canva experience

The salary range for applicants for this position is $98,000-$150,000.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2023 "World's Most Admired Companies" as well as the 2023 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
$98,000-$150,000