Field Marketing Manager (DACH)
Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,700+ full-time employees and 20,000+ customers across 70+ countries.
Overview
Verkada is the startup reinventing physical security through Hybrid Cloud and AI. As the Verkada Field Marketing Manager for Germany and the DACH region, you will be the primary field marketing leader responsible for Verkada's presence in the region and a core part of the team expanding our footprint across EMEA.
In this role you will
- Represent marketing in the country to sales, customers and partners.
- Define and refine field marketing strategies & processes.
- Develop and plan the overall regional marketing plan to meet customer, demand generation, growth, and revenue objectives for your region. This involves collaborating with sales, external influencers, channel partners, the EMEA Demand Gen Hub, and your marketing peers.
- Execute best-in-class region and local language campaigns, both direct and with partners. This includes thought leadership, trade shows, lunch & learns, technical hands-on workshops, roundtables, webinars, top account marketing, and other tactics as appropriate.
- Partner closely with Sales leadership to tactically engage key target accounts
- Devise and execute marketing experiments to meet the unique requirements of your region and scale and automate successful campaigns that have shown strong ROI.
- Closely track budgets, lead flow and follow-up, and results against goals. Communicate status, action items, results, and deliverables across marketing and sales.
Qualifications
- 6 - 8+ years of marketing and demand generation experience in B2B, preferably with a fast growing tech company.
- Proven track record executing innovative and multi-part event and demand generation programs.
- Experience using data and metrics to drive improvements, including a high level of expertise using Microsoft Excel to manipulate and analyze data.
- Ability to travel as needed to events & conferences.
- Bachelor's degree, preferably in business, finance, technology, or sciences.
- Full English and German language fluency.
Successful Candidates Will Have
- A strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment.
- A self-starter approach, willing to have full ownership of your region and projects from day one.
- Understanding of how to work with Value Added Resellers and Distributors.
- Ability to partner with and provide consultative input to senior sales leaders.
- Ability to engage customers and partners in dialogue about their business needs and security solutions.
This role is remote in Germany region.
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
