Salaries//Social Media Manager

Social Media Manager salary in US

Average Base Salary in US

$73,099
$17,733
Additional Cash Compensation
$90,832
Total Compensation
Median: 70,000
Min: $28K
Max: $170K

How Much Does a Social Media Manager Make in US?

The average salary for a Social Media Manager in US is $73,099. The average additional cash compensation for a Social Media Manager in US is $17,733. The average total compensation for a Social Media Manager in US is $90,832. Social Media Manager salaries are based on responses gathered by Built In from anonymous Social Media Manager employees in US.

Social Media Manager
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best-paying cities for Social Media Manager

The metropolitan areas that pay the highest salaries for software engineers are Colorado Springs, San Francisco, Princeton-Trenton, Washington DC and Orange County.
City NameAverage SalaryCompared to National Average
Colorado Springs$151,200
+ 51% (73,954)
San Francisco, CA$91,500
+ 19% (73,954)
Princeton-Trenton$87,000
+ 15% (73,954)
Washington DC$86,714
+ 15% (73,954)
Orange County$85,600
+ 14% (73,954)
Dallas-Fort Worth, TX$85,563
+ 14% (73,954)
Remote$85,496
+ 14% (73,954)
Minneapolis–Saint Paul, MN$84,500
+ 12% (73,954)
St. Louis, MO$83,000
+ 11% (73,954)
Hartford, CT$82,714
+ 11% (73,954)

Social Media Manager Salary by gender

The average Social Media Manager salary for women is $1,006,700 and the average Social Media Manager salary for men is $88,557.

Social Media Manager Salary by Years of Experience

The average salary for a Social Media Manager with 7+ years of experience is $92,341. The average salary for <1 year of experience is $53,375.

Social Media Manager Salary ranges

The most common Social Media Manager salary in US is between $70k - $80k.

Average Marketing salaries in US

Job TitleAverage SalarySalary Range
Marketing Assistant$55,139
Min: $43K
Max: $110K
SEO Specialist$55,536
Min: $38K
Max: $165K
Marketing Coordinator$58,954
Min: $13K
Max: $115K
Marketing Associate$61,098
Min: $15K
Max: $150K
Public Relations Specialist$61,215
Min: $37K
Max: $140K
Event Planner$64,481
Min: $35K
Max: $168K
Market Research Analyst$67,099
Min: $60K
Max: $80K
Community Manager$67,753
Min: $36K
Max: $200K
Social Media Manager$73,099
Min: $28K
Max: $170K
Copywriter$73,288
Min: $30K
Max: $230K
Email Marketing Manager$79,282
Min: $48K
Max: $200K
SEO Manager$80,310
Min: $35K
Max: $200K
Marketing Analyst$81,515
Min: $62K
Max: $185K
Public Relations Manager$84,591
Min: $44K
Max: $210K
Marketing Specialist$85,783
Min: $51K
Max: $185K
Content Marketing Manager$87,201
Min: $0K
Max: $210K
Digital Marketing Manager$87,769
Min: $0K
Max: $224K
Marketing Project Manager$89,317
Min: $74K
Max: $150K
Marketing Manager$92,809
Min: $36K
Max: $230K
Marketing Operations Manager$96,577
Min: $27K
Max: $220K
Brand Manager$104,545
Min: $12K
Max: $315K
Senior Marketing Manager$117,510
Min: $65K
Max: $250K
Product Marketing Manager$118,331
Min: $55K
Max: $325K
Senior Product Marketing Manager$138,883
Min: $70K
Max: $325K
Director of Marketing$147,770
Min: $40K
Max: $300K
Director of Product Marketing$172,383
Min: $90K
Max: $534K
Vice President of Marketing$199,531
Min: $0K
Max: $505K
CMO (Chief Marketing Officer)$225,802
Min: $0K
Max: $485K

FAQ

Q:

What does a social media manager do?

A.
Social media managers develop and execute strategies to grow a brand or company's social media presence. They typically create digital content, create social marketing campaigns and engage with online audiences.
Q:

How to become a social media manager?

A.
Social media managers typically have bachelor’s degrees in fields that provide experience in communication and business like communications, marketing, journalism or public relations. To become a social media manager, candidates need to have built a portfolio of work demonstrating extensive experience and understanding of creating and managing content for multiple social media platforms.
Q:

How much does a social media manager make?

A.

The salary range of a social media manager is $40K-$160K. The average salary for a Social Media Manager in US is $73,099.

Career Info

Social Media Manager jobs in US

Skills that affect Social Media Manager salaries in US

1
Brand Marketing & Strategy
2% have this skill
2
Audience Analytics
2% have this skill
3
Social Media Marketing & Strategy
1% have this skill
4
Copywriting
1% have this skill
5
Community Management
1% have this skill
6
Customer Relationship Management
1% have this skill

Average Social Media Manager Salary by Company Size

People with the job title Social Media Manager make the most at companies with 1,000+ employees, earning $82,488 on average.

Recent Social Media Manager salaries in US

$60,000
Yearly Salary
A Social Media Manager reported a yearly salary of $60,000
1-3 Years of Experience
Female
201-500 Employees
Des Moines, IA
$72,000
Yearly Salary
A Social Media Manager reported a yearly salary of $72,000
1-3 Years of Experience
Female
501-1,000 Employees
Cincinnati, OH
$60,000
Yearly Salary
A Social Media Manager reported a yearly salary of $60,000
3-5 Years of Experience
Female
51-200 Employees
San Diego, CA
$58,000
Yearly Salary
A Social Media Manager reported a yearly salary of $58,000
7+ Years of Experience
Female
501-1,000 Employees
Cincinnati, OH
$105,000
Yearly Salary
A Social Media Manager reported a yearly salary of $105,000
3-5 Years of Experience
Female
1,000+ Employees
Remote
$170,000
Yearly Salary
A Social Media Manager reported a yearly salary of $170,000 with +$25,000 in additional cash compensation
7+ Years of Experience
Female
51-200 Employees
Greater Boulder Area
$105,000
Yearly Salary
A Social Media Manager reported a yearly salary of $105,000
7+ Years of Experience
Female
51-200 Employees
New York City, NY
$111,000
Yearly Salary
A Senior Social Strategist reported a yearly salary of $111,000 with +$18,000 in additional cash compensation
7+ Years of Experience
Female
501-1,000 Employees
Minneapolis–Saint Paul, MN
$113,491
Yearly Salary
A Manager Social Media reported a yearly salary of $113,491
3-5 Years of Experience
Prefer not to say
1,000+ Employees
Remote
$71,600
Yearly Salary
A Social Media Manager reported a yearly salary of $71,600
3-5 Years of Experience
Female
1,000+ Employees
Atlanta, GA